Blue Eyed Sun

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Greeting Card Blog for Retailers

  • Looking Back from Perfect

    Monday 10th June 2013

    In 2004 my wife and I were introduced to an exercise called "Looking Back from Perfect". It changed our lives and helped us to reach our goal of freeing up time whilst increasing our income. I was recently invited to share it at the annual GA Member's Day.

     

    A lot of delegates who attended have since asked me to share the presentation slides. You can find them on slideshare and view them at the bottom of this post. You can also watch a video of the twenty minute talk below. This talk is a shortened version of the exercise I have taken several hundred new greeting card publishers through at The Ladder Club seminars over the years.

     

    Before you watch the video it's worth taking a moment to think about a major goal in your life that you have yet to achieve. It may be financial, it may be time related, it may be something more personal like a relationship in your life that you'd like to improve or perhaps you'd like to lose weight or get fit. Write this goal down before you start. As I discuss our example in the video, consider how the exercise would work for your own goal. It's really important that your goal is personal to you and something you really want to achieve rather than just copying what we have done.

     

    There are a couple of things I'd like to add to the talk that I realised after discussions with delegates on the day. Some who heard it managed to quickly persuade themselves of reasons why the exercise wouldn't work for them. "My situation is different to yours" one might say or "you were already doing well, I'm starting from a worse off position", "I can't find good staff", and so on. Try to avoid falling into this trap of stopping before you even begin. I have used the exercise repeatedly with great success. If you use it wisely it can work wonders for you too.

     

    Following on from this, the other thing to add is that the major stumbling block for most of us, in progressing towards our goals, is very often ourselves. The ideas that we have in our head about the world, about other people and about ourselves are just that: ideas. They are all made up from our own perspective. Learning to adjust your perspective is incredibly useful. I'm not saying that you should see the world with rose tinted glasses and deny the problems that may exist. Just see them as they are, no more or less. See yourself in relation to these obstacles in a new light. Seeing obstacles as challenges is essential to overcoming them. Stop looking for problems and excuses to add to your list. If you want to conquer mountains, become a mountaineer not a mountain spotter.

     

    Lastly I'd just like to take this opportunity to thank our wonderful friend Andrew Dymond who brought this into our own lives and changed them forever. Good luck with using the "Looking Back from Perfect" exercise and do let me know how you get on.


    To learn more about The GA click here

     

    Read Tips from other speakers at the GA Members' Days by clicking here

     

    See Blue Eyed Sun at Harrogate Home & Gift next month - Stand H90. Click here for details.

     

    Book a place at this year's Ladder Club for new greeting card publishers by clicking here.

     

    Click on play button on the image below to watch the video:

     

     

     


    This post was posted in Business Tips and was tagged with The GA

  • The Ladder Club 2013 for New Greeting Card Publishers

    Saturday 1st June 2013

    The Ladder Club seminar for new greeting card publishers (and those considering the industry) will be take place on the Wednesday 23rd and Thursday 24th October 2013. It will be my nineth year as keynote speaker at this fantastic annual not for profit event and I am looking forward to an enjoyable two days helping our industry continue to grow.

     

    The seminar is being held over two days at the Cliffs Pavilion, Leigh on Sea, Essex. It usually sells out so book early by emailing waiteandtaitbakery@hotmail.com or by calling Trudi or Pauline at Lynn Tait Gallery on 01702 480180.

     

    What is the Ladder Club?

    Organised by publisher and retailer Lynn Tait, this event is to support and nurture the UK card industry to be the best it can be. If you are new to greeting card publishing then this is the perfect place to start. Speakers include Sharon Little from the Greeting Card Association, Jakki Brown from Max Publishing (Progressive Greetings MagazineThe Henries Awards and PG Live), Claire Frost and Karen Wilson from Paper Salad, Jeremy Corner from Blue Eyed Sun and many other industry professionals including printers, envelope manufacturers, warehousing specialists and paper suppliers GF Smith.

     

    Who's the Ladder Club for? 

    Day One - Getting on the Ladder - Is for anyone considering the greeting card industry or who have just started their card business and is well suited to artists, photographers, illustrators, designers, writers and cartoonists considering their options.

     

    Day Two - Climbing the Ladder - Is more advanced and helps new card businesses that have been to one or two trade shows, have a turnover of more than £3,000 and would like to grow their businesses further. Anyone who has already attended the first day the year before may attend this day the following year.

     

    Networking Dinner

    Lynn also organises a dinner the night before each day, which is well worth attending if you are staying over. She seats card industry insiders on every table so you can pick their brains for help with your business and grow your knowledge as well as take the opportunity to network with other publishers. The dinner usually costs £23 for 3 courses.

     

    Is the Ladder Club worth it?

    It is very affordably priced at £40+VAT per day and I have received dozens of thank you cards for doing this over the years. Those that attended the Ladder Club answer this best though. Here's what some previous delegates have had to say about their experience of the day:

     

    "I just wanted to say thank you for putting on such an informative and useful day. I certainly felt I got my money's worth!! All the speakers were excellent and helped to put together the jigsaw puzzle of publishing cards." - Rayya

     

    "Thanks for my Ladder Club experience on thursday – it was well, well worth the trek from Bristol! It provided me with so much useful information and inspiration – it was just brilliant to hear from so many different people, and important to hear about the negatives as well as the positives. I drove home just buzzing with thoughts and excitement about my business" - Jenny

     

    "I have to say that you are all so inspirational and generous to organise these events and give up your precious time and I just wanted you to know that it's really appreciated. It's a fantastic industry to be working in and I wouldn't even be putting my toe in the water without all the help and encouragement that you and your industry colleagues have selflessly given." - Rose

     

    " I just wanted to say how much I enjoyed the seminar. I am amazed at how much was packed into the day and I have come away with some new ideas and useful contacts." - Jocelyn

     

    " I was very impressed at how open and helpful everyone is to potential newcomers/competitors. Obviously paper manufacturers and printers are happy to help new customers but I was also impressed by the lack of any kind of 'sell' by them." - Caroline and Greg

     

    " I loved it! Was the best seminar I've ever been to! Thank you so much." - Cheryl

     

    Ladder Club Alumni

    Many good card businesses have benefited from the Ladder Club seminar training and are making their way successfully in the card industry. Including: Wrendale Designs, Molly Mae, YTR Design, The Artrooms, Shine Publishing, Luvio, Full Colour Black, Lesser Spotted, Open Box Design, Iona Cards, The Art Lounge, Rosa Kitt Designs, Moobaacluck, Cutture, Megan Claire, Aiania and Big John.

     

    Why are you involved?

    Even though I am, in effect, helping the competition, I do this event every year for free because I believe a great card industry is good for all of us. Thanks to the generosity of the organisers and delegates, who have supported my many charity races over the years, I have also raised quite a bit of money for various good causes. With the support of last year's Ladder Club attendees and others I raised £1,162 for Save the Children by running Edinburgh Marathon. Thanks to everyone who donated.

     

    How do I book a place at the seminar?

    Please note that Blue Eyed Sun does not organise or take bookings for this event. You must email waiteandtaitbakery@hotmail.com or call Trudi or Pauline at Lynn Tait Gallery on 01702 480180 to book your place in advance. It sells out every year and is only held once annually so don't miss it.

     

     


    This post was posted in Card Industry News and was tagged with The Ladder Club

  • 10 Business Basics to get right B4 you start Using Social Media

    Friday 24th May 2013

    There's a lot of hype and buzz about social media these days and for good reason. These tools are already having a great impact on how businesses and customers engage with one another. This engagement is driving both sales, brand loyalty and referrals. Having said that, if you have yet to get started with social media, there are some important business basics to get right first. I have listed ten in this post here for you to take action on before you start pouring a load of your time and energy into social media.

     

    1. Know your customers

    This is key to making sure which social media network and strategy is best for you. What demographic sets do your customers fit into and are these groups engaging on social media? If so, which platforms are they using? Facebook, Twitter, Google+, Instagram, Pinterest are all good, but you may find that your audience favours one more than another.

     

    2. Get your product and pricing right

    It's no good driving a footfall to your door if you don't have the right offering for people when they arrive. Do you have products that people will want and prices that fit for them?

     

    3. Know what makes you special

    What is your unique selling point? What makes you stand out from the crowd? This will help you attract more customers anyway, it will also drive follower numbers on your social media networks. Be sure to mention what makes you special in your bios when you set up your accounts.

     

    4. Communicate this well with your branding

    It's all very well having a great USP, but if you don't tell your customers about it you are missing a trick. Communicating your uniqueness consistently across your marketing will help get your story across when you are using social media.

     

    5. Make sure your website works well

    Once you have spent time and money driving customers to your door you want to make sure that they don't leave because of something that you haven't got working on your site. If your website is slow loading, not up to date, has broken links or doesn't deliver on what is expected then people will leave very quickly. It's worth focussing on what you want customers to do when they visit your website and then making sure everything on it funnels them towards this goal.

     

    6. Train your staff and sales team well

    Make sure that your team are on message with your brand and understand what the business focus is. Then give them the support and tools to be able to deliver satisfaction to your customers and resolve issues fast and well. If you are delivering products make sure that you have good operations and logistics set up to get your products to customers quickly. Amazon have set the bar very high for all of us. Do your best to make meeting high expectations standard procedure for your team.

     

    7. Have a blog that's useful to your customers

    I believe blogging is the backbone to any social media and activity. The content helps drive traffic through these platforms to your website and enhances your SEO strategy. Try to avoid just writing about yourself and selling your products on your blog. People want to read informative articles on subjects that interest them or they find amusing. None of us like feeling sold to (even when it's something we might want to buy).

     

    8. Set up Google Analytics on your website

    This is a free tool that you can sign up for at www.google.co.uk/analytics/. Google will send you a short piece of hidden code that you can have your website developer add to your website (this should not cost you more than £30 to do). This fantastic tool will provide you with an incredible amount of data on how many people come to your site, how they navigate through it and where the come from to find you. It will show you which social media sites are driving the most traffic and help you to improve what you do.

     

    9. Plan your social media strategy

    Plan out when you will broadcast your social media messages and run tests on the times of day that best suit your audience. Also plan when to check in and read the tweets and messages of those you follow in your industry. Remember to leave them a like, a share, a retweet or a message to let them know you were there and to engage with them.

     

    10. Focus on building a network of engaged fans

    The more engaged you are with your loyal customer database and fan network offline the more likely you will be able to take this into your social media arena. You can easily connect with your customer email database when you set up your accounts on these platforms. Good customers who are already online are more likely to share you with their friends and the wider your audience will become over time. It's great to have a lot of followers, but a small network of engaged followers is more powerful. When videos go viral on Youtube it is because of the impact of lots of small groups rather than a few big ones.

     

    These are some of the business basics it is important to think about before starting up using social media online. Remember when you do start using social media to listen to others first before you start broadcasting so that you can pay attention to what works and who is worth following. Good luck.

     

     

    Follow Blue Eyed Sun on Twitter      Like Blue Eyed Sun on Facebook    Watch Blue Eyed Sun videos on Vimeo

     


    This post was posted in Business Tips

  • The Greats Awards 2013 for Gift Retailers - Winners and Finalists

    Thursday 9th May 2013

    The Greats Awards 2013Congratulations to all of the finalists and winners of the Greats 2013. It's a wonderful thing to be nominated for awards. We hope that you enjoyed the day and would like to thank all of you who stock our cards. We consider ourselves very privileged to be serving such a fine host of retailers. For those of you we are not supplying, what are you waiting for?! Click here to stock us.

     

    The Greats Awards Winners 2013 are:

     

    The Honourary Achievement Award went to Gisela Graham

     

    Narborough Hall sales assistant, Glenda Goodwin, is Retail Employee of the Year  

    Finalists

    Glenda Goodwin, Narborough Hall
    Ilana Herd, About Living
    Lauren Eaton, Oliver Bonas
    Katie Gilmour, Loch Leven's Larder

     

    The Loft, Teddington won Independent Gift Retailer of the Year - London (inside M25)

    Finalists

    All Good Gifts, Battersea
    Aria, Islington
    The Inside Man, Wandsworth
    Sources, Spitalfield and South Woodford
    The Loft, Teddington

     

    Bohemian Days, Gerrards Cross won Independent Gift Retailer of the Year - Home Counties, South and South East

    Finalists

    Bohemian Days, Gerrards Cross
    Fresh, Witney
    The Blueberry Store, Saffron Walden
    Tickety Boo, Chelmsford
    Yummy Home, Pinner

     

    Darts Farm Gift Shop, Topsham won Independent Gift Retailer of the Year - South West

    Finalists

    Cilla and Camilla, Beaminster
    Darts Farm Gift Shop, Topsham
    Eureka, Dorchester and Swanage
    Forever England, Salisbury, Sherborne & Sidmouth
    The Inner Yard, Devizes

     

    Quest, Bury St Edmunds won Independent Gift Retailer of the Year - East Anglia

    Finalists

    Cloud Nine, Deeping
    Horizon, Hunstanton
    Kitty’s Homestore, Framlingham
    Quest, Bury St Edmunds
    Tilting Sky, Eye

     

    Let’s Go Round Again, Wombourne won Independent Gift Retailer of the Year - Midlands and Wales

    Finalists

    Bright Ideas, Melton Mowbray
    Let’s Go Round Again, Wombourne
    Narborough Hall, Narborough
    Number 45, Newport
    Peppertrees, Northampton

     

    Nora’s Interiors & Gifts, Ilkley won Independent Gift Retailer of the Year - North and North East

    Finalists

    Amanti, Beverley
    Follie, Lincoln
    Libby’s, Chesterfield
    Manton’s, Port Erin
    Nora’s Interiors & Gifts, Ilkley

     

    Harvey Willis, Glenrothes won Independent Gift Retailer of the Year - Scotland

    Finalists

    Boxwood, Glasgow
    Harvey Willis, Glenrothes
    Illuminati, Glasgow
    Liquorice Tree, Edinburgh
    Top Drawer, St Andrews

     

    Feather & Fern, Dorking won Best Gift Retailer - Newcomer South and Wales

    Finalists

    Chasey Lifestyle, Kings Lynn
    Emporium, Winchcombe
    Feather & Fern, Dorking
    Made, Bristol

    Ruby blu, Southgate

     

    Marmalade Meringue, Hinckley won Best Gift Retailer - Newcomer North and Scotland

    Finalists

    Embrace Life, St Andrews
    Marmalade Meringue, Hinckley
    Hirst & Hirst Living, Oakham
    The Gift Gallery, York
    Velvet Moon, Glasgow

     

    Huttons won Best Specialist Multiple Gift Retailer (4 or more shops)

    Finalists

    Collectables in the North East of England

    Cool Britannia

    Huttons

    National Trust
    Temptation Gifts in the Home Counties

     

    Rossiter's, Bath and Cardiff won Best Department Store Retailer of Gifts

    Finalists

    Bentalls, Kingston

    Jarrold, Norwich
    John Lewis, Oxford Street

    Rossiter's, Bath and Cardiff
    Selfridges, Oxford Street

     

    Joy won Best Non Specialist Retailer of Gifts

    Finalists

    Butterfly Rooms, Saltaire

    Joy
    M&S
    Paperchase
    Rose & Co Apothecary

     

    Oliver Bonas won Best Gifts Lifestyle and Homewares (interiors)

    Finalists

    About Living, Glasgow
    Home FX, Skegness
    Oliver Bonas
    Orange Tree, Topsham
    Utility, Liverpool and London

     

    Bijou, Elgin won Best Gift Retailer of Jewellery

    Finalists

    Bijou, Elgin
    Clifton’s, Lytham
    Identity, Derby
    Treasure Box, Camberley
    MacMillans, Preston

     

    Mains of Drum, Banchory won Best Garden Centre Retailer of Gifts

    Finalists

    Klondyke Garden Centre
    Longacres
    Mains of Drum, Banchory
    Trentham Garden Centre
    Webbs of Wychbold, Droitwich

     

    British Museum won Best Museum/Visitor Attraction Gift Shop

    Finalists

    Aston Pottery
    British Museum
    Chester Zoo, Chester
    Paultons Park
    V&A Museum

     

    Peppertrees, Northampton won Best Retail Display

    Finalists

    Flutterbyes, Bromley
    Forget Me Not, Stubbington
    Peppertrees, Northampton
    The Country Stile, Horncastle
    Tiger

     

    Temptation Gifts won Best Online Gift Retailer, to include Mail Order

    Finalists

    Not On The High Street
    Rigby and Mac
    Temptation
    The Great Gift Company
    The Brilliant Gift Shop

     

    Amanti, Beverley – (Independent Beverley Initiative) won Best Retailer Initiative

    Finalists

    Amanti, Beverley
    Folly Hinckley
    Nora’s Interiors & Gifts, Ilkley
    Ortak
    Wonder Stuff

     

    Winners of Best Service to the Independent Retailer

    Joe Davies won Gold

    Widdop Bingham won Silver

    Carte Blanche Greetings won Bronze

     

    Finalists (in alphabetical order)

    Ashleigh & Burwood
    Enesco
    History & Heraldry
    Nemesis Now
    Robert Taubman
    Think Pink

     

    Now in their eleventh year, The Greats Awards have become the accolades to strive for and the Awards event itself has become one of the most exciting and vibrant in the country. It brings together the entire gift industry for a day of celebration.

     

    The Greats Awards are owned and organised by Progressive Gifts & Home Worldwide (published by Max Publishing). They recognise and celebrate not only the top independent and multiple gift retailers regionally and nationally, but also one-off niche retailers, garden centres and supermarkets as well as outstanding retail employees.

     

    The Greats 2013 ceremony was held on Thursday 9th May at The Savoy in London celebrating their 10th anniversary of The Greats with a 'Greats Encounter' themed event which included and cocktail reception, lunch, awards and entertainment.

     

    NB: Wherever possible the names of the shops are clickable for you to be able to see finalists website and social media links.

     

    A special thanks to Sophie from Narborough Hall who kept us up to date with all the winners on the day.

     

    All gift retailers who have been named as a Greats winner or finalist over the past 10 years of the Greats are invited to attend a special Greats Party at PG Live next week on Tuesday May 14th at 3pm at the Business Design Centre in Islington. Contact Ian Hyder through the PG Live website for details www.progressivegreetingslive.com.

     


    This post was posted in Card Industry News and was tagged with The Greats Awards

  • Greetings Today Magazine - May 2013 - Jeremy's Corner

    Monday 6th May 2013

    Greetings Today Magazine May 2013

    Welcome to the first of my monthly columns for Greetings Today magazine where I will be talking about issues affecting retailers, publishers and businesses in the greeting card trade. The next few months will have a distinctly digital flavour as I take you through the nitty gritty of how to make social media, the internet and digital marketing work for your business.

     

    Last month I spoke on Social Media Strategy at a seminar organized by the Greeting Card Association (@GCAUK) and held at at Birkbeck in London. It was well attended with delegates including many well known greeting card businesses @The_Art_Group, @Woodmansterne, @Paperlinkcards, @LensIdeas and @Gemma_Int. Soula Zavacopoulos from @TheLondonStudio spoke on her experience using Twitter and James Mace told us about the success @TheArtFile were having on Facebook. Here are some of the key points from the day:

     

    The first thing to be aware of is that social media is relatively young, but not used exclusively by the young. The following are some examples of social media tools and when they were launched: LinkedIn (2003), Facebook (2004), YouTube (2005), Twitter (2006), Pinterest (2009), Instagram (2010), Google+ (2011). Facebook is used by 1 in every 7 people in the world they spend 15hrs a month on it. It’s used by people across all ages, creeds and colours. 57% are female, 43% are male. Incredibly, one of every five web page views online is on Facebook. Twitter has over 30 million users in the UK and the following age groups 25-34, 35-44 and 45-54 each make up around 20% of tweeters so it’s not just our youth that are babbling on about what they had for their lunch. In fact many of top politicians, journalists and business people have twitter accounts and they are increasingly valuable tools for them.

     

    So what does this all mean for you and your business? Well, there is one of the largest social gatherings in history going on right now and if you are not involved you could be missing out. It’s not enough for us to have a website for our business anymore, our customers are spending more and more time online and they want to interact with us using tools they are familiar with. More and more people are choosing Facebook messaging over email. We recently took our first order via Facebook instead of email! When we look for new restaurants to go to, we are asking our friends online rather than just searching Google ourselves. Even search engine optimization is being influenced by these tools, so if you want to show up on Google searches you can’t ignore them.

     

    Social media is really about engaging with your customers in the digital age. For example, do you remember a shop keeper whose store you have always enjoyed going to? Let’s call him Bob. Bob’s probably friendly, chatty and always willing to help you get what you need. He takes care of his shop, his stock, his staff and his customers without you ever feeling like you’ve been sold to. Bob’s personality is a large part of your enjoyment of your retail experience of that shop. In effect he is a living embodiment of his brand and his brand has personality. Well, social media is the transferal of this into an online presence.

     

    How do you make the most of using social media? Let’s talk about Bob for a moment again. He is a great guy to invite to parties as he’s interesting and fun. He never spends any time button holing people and trying to sell them anything or coax them down to his shop. He’s helpful and considerate, he is also good at putting you in touch with people who can help you with your needs. “Bad back? Give my friend Anne a call, she’s a great chiropractor,” Bob will say. Bob is in it for the good of the community and not just out for himself. This is how to best practice using social media. Be helpful, be fun, be interesting and spend more time on others than on yourself.

     

    One of the things I find most useful using social media tools is that it’s like being able to go to a social gathering at any time that suits you and instantly find like minded people who are interacting about subjects that you are interested in. Social etiquette still applies. You wouldn’t interrupt a conversation to sell something and one should always be polite. You can find yourself engaging with some interesting people, learning new things, developing new ideas and finding new opportunities. With our wedding business @IvyEllen I have been able to grow our network of business contacts ten times faster than if I had attended hundreds of networking events in person

     

    Social media is also really useful for market testing your wares and getting customer feedback. This engagement can help grow sales. Even bad feedback is useful. It’s important that customers let Bob know when something goes wrong so he can sort it out for them and keep their loyal custom. Good customer feedback is reassuring and can help you focus on what to do to get and keep happy customers.

     

    The seminar was incredibly useful for everyone who came and I am sure the @GCAUK will be doing more in the future so do follow them on Twitter. If you are still not convinced by the importance of social media in our lives, I overheard the word Facebook over a dozen times in different conversations on tubes and trains as I headed home from London that day. And the importance for businesses? I also overheard a girl on her mobile phone on the train home saying that she had just been on Facebook and seen an offer on a new chocolate at @Tesco so she was heading down there to try it out. I’m not making this up, these tools really can drive customers to your door.


    Follow Blue Eyed Sun on Twitter
          Like Blue Eyed Sun on Facebook    Watch Blue Eyed Sun videos on Vimeo

     

    Click here to read more Business Tips and Insights for retailers

     

    Click here to find out more about Greetings Today Magazine


    This post was posted in Media Coverage and was tagged with Greetings Today

  • Visit PG Live 2013 to see Blue Eyed Sun's latest designs

    Friday 3rd May 2013

    PG Live 2013

    This month we are exhibiting at the PG Live trade show (aka The London International Card Show), where you can see the official launch of our beautiful new Christmas cards for 2013. You can also order the latest additions to our best selling Vintage card range. We have a fantastic selection available at the show, so do come and see us on stand 524.

     

    About PG Live

    This annual trade show dedicated to greeting cards runs for two days only from Tuesday 14th May to Wednesday 15th May from 09:30 - 18:00 at the wonderful Business Design Centre, Islington, London. It brings together an inspirational showcase of 250 British greetings card publishers including all of the leading brands and many 'waiting to be discovered' names in the Springboard section. This years show includes two new sections focussing on artists and licensing. To register for PG Live 2013 please click here.

     

    Where to Stay at PG Live

    The closest hotels to the Business Design Centre are the Hilton, a newly built Premier Inn and Jury's Inn a short walk away with prices starting from £100-£150 per night. However as the show opens soon they may be fully booked now. There are availability in plenty of hotels within a mile or two of the show though and to find them you can use PG Live's Hotel Map Tool by clicking here.

     

    How to get to PG Live

    Travel to the show is easy with excellent transport links. The Business Design Centre post code is N1 0QH. If you use a sat nav note that the entrance is on Upper Street and NOT Liverpool Road. There are 200 parking spaces on site, but we would recommend using public transport if possible. The Business Design Centre is a short walk from Angel tube station on the Northern line which is only a few minutes from Kings Cross and Euston mainline train stations. Click here to use Transport for London's Journey Planner.

     

    When you get to PG Live do remember to come and say hi to us on Stand 524.

     

    Click here to watch our video snapshot of last year's PG Live.

     

    Can't make the show? Click here to request access all of our designs online.

     

    View Larger Map

     


    This post was posted in Trade Show News and was tagged with PG Live

  • 2013 Christmas cards from Blue Eyed Sun

    Thursday 25th April 2013

    Gorgeous Christmas embroidered card range from Blue Eyed Sun

    Christmas falls on Wednesday 25th December 2013, and we like our customers to be prepared well in advance of this key retail period, so here's what's new from us this year...

     

    GORGEOUS CHRISTMAS (pictured above) are based on original hand stitched artworks by Jo Corner which are four colour printed and embossed. Hand finished with jewels, the range includes thirty Christmas designs. Based on our new best selling Gorgeous Everyday range, these beautiful Christmas cards all come cello-wrapped with a red envelope and are 160mm square.

     

    FUNKY CHRISTMAS (below) are based on original hand painted artworks by Jo Corner which are printed on to acetates and glitter glued onto the cards before being hand finished with jewels. Produced on FSC board, these cards are 160mm square and blank inside. There are 44 designs covering a wide range of relations and loved ones in this cute handmade card range.

     

    We have a large selection of Christmas card designs online in the trade only section of our site, including many that are on special offer. To stock these ranges in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or you can recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them.

     

    Click here to see these cards in person at PG Live at the Business Design Centre in May.

     

    Funky Christmas card range from Blue Eyed Sun


    This post was posted in What's New and was tagged with Christmas Cards, Gorgeous

  • Speaking on Social Media Strategy with the GCA at Birkbeck

    Thursday 18th April 2013

    This week I was invited to speak on Social Media Strategy at a seminar organised by the Greeting Card Association @GCAUK at Birkbeck University in London. Blue Eyed Sun has had quite a bit of success using tools like Facebook, Twitter and LinkedIn and our wedding stationery business, Ivy Ellen, has even been used as a case study in the Prentice Hall book Get Up to Speed on Social Media.

     

    The class was well attended with delegates including many well known greeting card businesses including @Woodmansterne@Paperlinkcards@The_Art_Group, @LensIdeas and @Gemma_Int. Attendees learned how to set up a business Twitter profile and how to create a Facebook page for business. Soula from @TheLondonStudio spoke on her experience using Twitter and James Mace told us about the success @TheArtFile were having on Facebook.

     

    If social media is completely new to you, the first thing to be aware of is that whilst social media is relatively young it is not used exclusively by the young. The following are some examples of social media tools and when they were launched: LinkedIn (2003), Facebook (2004), YouTube (2005), Twitter (2006), Pinterest (2009), Instagram (2010), Google+ (2011). To give you an idea of how extensively they are used, Facebook is accessed by 1 in every 7 people in the world and they spend an average of 15hrs a month on it. It’s used by people across all ages, creeds and colours. 57% are female, 43% are male. Incredibly, one of every five web page views online is on Facebook. Twitter has over 30 million users in the UK and the following age groups 25-34, 35-44 and 45-54 each make up around 20% of tweeters so it’s not just our youth that are babbling on about what they had for their lunch. In fact many of top politicians, journalists and business people have Twitter accounts and they are increasingly valuable tools for them.

     

    So what does this all mean for you and your business? Well, there is one of the largest social gatherings in history going on right now and if you are not involved you could be missing out. It’s not enough for us to have a website for our business anymore, our customers are spending more and more time online and they want to interact with us using tools they are familiar with. More and more people are choosing Facebook messaging over email. We recently took our first order via Facebook instead of email! When we look for new restaurants we are asking our friends online for recommendations rather than just searching Google ourselves. Even search engine optimization is being influenced by these tools, so if you want to show up on Google searches you can’t ignore them.

     

    The seminar was incredibly useful for everyone who came and I am sure the @GCAUK will be doing more in the future so do follow them on Twitter. You can read more about social media each month in my new column for Greetings Today and here on this blog over the coming weeks.

     

    Click here to follow Blue Eyed Sun on Twitter.

     

    Click here to like Blue Eyed Sun on Facebook.

     

    Click here to watch Blue Eyed Sun videos on Vimeo.

     

    Download the Small Business Guide to Social Media by our friends at Sage by clicking here

     

    GCA Social Media Seminar Speakers: Jeremy Corner from @Blue_Eyed_Sun, Soula Zavacopoulos from @TheLondonStudio, James Mace from @TheArtFile and Sharon Little from @GCAUK


    This post was posted in Card Industry News and was tagged with GCA, Social Media

  • From Market Stall to 1,000 Stores with retailer Mark Smith

    Tuesday 2nd April 2013

    From Market Stall to 1,000 stores - a talk given by Mark Smith at The GA Members' Day 2012

    Being a member of the GA has many great benefits, one of my favourites is the GA Members' Day which is held every year in Birmingham and usually has several great speakers as well as one on one surgeries for your business.

     

    One of the speakers at last year's event was a man named Mark Smith, a passionate retailer who shared his fascinating story of how he went from running a market stall to over 1,000 shops. Originally Mark intended to set up a card shop when he moved from his market stall to his first shop. Two weeks before he opened Bow Jangles, another card shop set up across the road that was twice the size and sold discount cards. Mark was very quick to adapt his offering moving into discounted jewellery and accessories and by 1995 had grown Bow Jangles to 72 stores.

     

    In the mid nineties the recession had led to 18% interest rates in the UK. Poor cash flow and a bad financial year led Bow Jangles into administration. There were several offers on the table for the business, including one by an American company called Claire's Accessories who wanted to expand into the UK.  Mark says his decision to to sell to Claire's was one of the best he ever made. In February 1996 they bought the assets of his business and made Mark the CEO. Over the next four years they opened a new shop every four days! The chain grew to 450 shops in the UK and began to expand into Europe. Mark took annual sales from £10 million to £70 million with £11 million in profit. In 2002 by the time they reached 650 stores Mark resigned and decided to retire.

     

    Following Claire's acquisition by private equity company Apollo Management in 2007 for $3.2 billion, Mark was enticed back to the business as its Managing Director of European Operations and grew the business to 1,300 stores across Europe. Mark's return was relatively short lived and he decided to move on within two years. He now acts as Chairman for NPW Products, the company founded by the previous GA Chairman, Michael Sweeney.

     

    What seemed to make Mark Smith successful was his ability to adapt quickly to the situations around him. He didn't let bad luck drag him down and out of some his most difficult situations came his greatest successes. It was also interesting to hear him remind us that investing in product and systems is key to success and when you reach a plateau you should invest for the future.

     

    Mark has his own thoughts on the secret's of his success and shared them with us at the end of his entertaining talk:

     

    1. Trust and Respect are earned in inches and lost in miles. Work hard to earn it and keep it.

    2. Don't ask anyone to do anything you wouldn't be prepared to do yourself.

    3. Buy tomorrow's needs today.

    4. When hiring people ask yourself three questions. Can they do the job today? Can they grow? Can they fit into the culture?

    5. Winners focus and losers spray. Stay focussed to win.

    6. Always do the right thing, even if it's not best for you.

    7. If in doubt, throw it out.

    8. Penny Wise, pound foolish. ie. Don't focus on minutiae and lose sight of the bigger picture.

    9. Recruit great people, let them manage. Just feedback, reward and motivate.

    10. Poor performers are like a cancer in your business. It's your business. Cut them out.

    11. Happiness is positive cash flow.

    12. Smart people hire people smarter than themselves.

    13. Everyone is important and relevant.

    14. Treat others as you like to be treated.

    15. Turnover is vanity. Profit is sanity.

    16. Drive for show, putt for dough. Focus on what makes the difference in your business.

    17. When recruiting, if you know they're not right fire them quickly.

    18. Celebrate your success.

     

    I think the last one on this list is particularly important and can missed by most of us at one point or another. How often in life do you find yourself achieving a goal and almost immediately saying to yourself, "Right what's next?" We must stop and celebrate our achievements. Go out to dinner, take a holiday, buy something nice. I thoroughly enjoyed the talks by all three speakers last year and look forward to speaking at this year's event myself.

     

    This year's GA Members' Day will be held in Birmingham on 23rd May 2013. The theme is 'change to grow'.

     

    Read my other blog posts on last year's GA Members Day talks by clicking on the links below:

     

    10 things to do in the next 10 days to grow your business with Robert Craven

    10 ways retailers can appeal to their customers with Henri Davis

     


    This post was posted in Business Tips and was tagged with The GA

  • What is legal tender in the UK?

    Wednesday 20th March 2013

    What Is Legal Tender in the UK?

    Have you ever wondered what constitutes legal tender in the UK and how this affects you as a retailer? You may recall the funny episode of The Office below where David Brent suggests that postage stamps are legal tender and that a bus driver would have to accept them as a fare. Well here are the facts...

     

    According to the Coinage Act of 1971, 1ps and 2ps are only legal tender up to the value of 20p. But that doesn't mean you can't pay more than that in pennies if the person or business you're paying agrees. Legal tender has a very narrow meaning in the UK. Put simply, you can't be successfully sued for non-payment of a debt if you give the correct amount of money in legal tender. That's it. Everything else is up to the two parties involved in the transaction.

     

    And fans of wacky ways to protest can take heart from one thing: £1 and £2 coins are legal tender up to any amount you like. Even if they're frozen in ice or put in a bathtub full of honey.

    What coins can you pay with:

     

    • 1p - for any amount not exceeding 20p
    • 2p - for any amount not exceeding 20p
    • 5p - for any amount not exceeding £5
    • 10p - for any amount not exceeding £5
    • 20p - for any amount not exceeding £10
    • 50p - for any amount not exceeding £10
    • £1 - for any amount
    • £2 - for any amount

     

    The rules for notes:

    You can pay any amount in bank notes but:

    • Bank of England notes are not legal tender in Scotland or Northern Ireland
    • Scottish and Northern Irish banknotes are not legal tender in England and Wales

    But while shops are under no obligation to take Scottish or Northern Irish notes in England and Wales (and vice versa), as the Bank of England explains in practice you may well have no problems at all using them.

     

    The Royal Mail confirms that postage stamps are not legal tender. While you are free to accept stamps as payment for a service or goods, there is no legal obligation for you to accept them when offered and you have no legal recourse if payment in stamps is refused! Although, as a retailer you have the right to refuse a sale regardless of the tender offered (legal or otherwise).

     

    Click here to download our free report on 12 ways retailers can grow their profits.

     

    And here below is the clip I mentioned from the Office for you to enjoy. :-)

     


    This post was posted in Retailer Secrets

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