Blue Eyed Sun

Blue Eyed Sun - gorgeous greetings cards

BES Blog

Blue Eyed Sun Blog

  • The Greeting Card Project - February Review

    TGCP - February Review

    The Greeting Card Project has been hard work this last month, with all of the trade shows I've been at and it being the busiest time of year at Blue Eyed Sun. Here's a quick update on what I've been up to on the YouTube this February. Please click on the images to watch the videos.

    I loved visiting Arrowsmiths in Broadstairs, Kent. It is an amazing shop which was a Chemist for the first sixty years of it's life after it opened 1911. It's been a gift shop ever since and the owner cleverly kept all the original fixtures. They make beautiful display cases for the goods on sale. They also have a wonderful selection of unusual cards. I learnt that the experience of shopping for cards is an important part of feeling connected with those that I'm buying them for.

    Good cards for men are notoriously hard to find. I found myself going for humour cards in the end. I also got some lovely reactions from my recipients, which I was able to share in this video filmed at The Card Collection in Bath. I'm a little disappointed that this video hasn't had more views. The responses from my friends were really lovely.

    This week I roped a load of card publishers at Spring Fair into sharing what they like to write in their Valentines cards as well as what messages they like to read in them. It's a fun episode and features a lovely independent gift shop in Birmingham called Smithsonia near the newly revamped New Street Station. Thanks to feedback from viewers I also start using a better pen.

    We recently visited our Italian distributor at a Fiera Milano to support his official launch of Blue Eyed Sun cards in Italy. He has been having great success with a soft launch of our products there over the past few months. I picked up some useful marketing tips from him and hunt down three birthday cards for friends in Milan.

    I've been soliciting a lot of brutally honest feedback from my different groups on social media. It's so useful to hear all of the ideas for improvements as well as the things people don't like. For example, one or two didn't like seeing me lick the envelopes of the cards, so I was able to drop these shots after week three. I'm also using better pens and am working on improving sound quality and overall presentation. All useful stuff and small things I could easily change.

    Other suggestions included a short title sequence that explains what The Greeting Card Project is at the front of each video. I'm working on this and thinking about a logo which was also suggested. One of the most important things about this project is to try and get clear on what I am doing with it and why people should watch it. That is still evolving. I started it because I wanted to explore what cards really mean to us and how simply sending cards can affect our relationships and how we feel.

    The second month of the channel had 1,000 views with viewers watching over 40 hours of The Greeting Card Project for an average of 2:35 per video. The channel gained 15 more subscribers,  23 shares and accumulated 40 likes.

    If you do watch and enjoy the videos please pop over to YouTube and subscribe as I need to get to 100 subscribers in order to get the specific URL for the project (at the moment it's just a random string of numbers). I'd also love it if you followed the project on my personal Twitter account @JeremyCorner

    Read my January review of The Greeting Card Project

    Why I started The Greeting Card Project

    My first ever video for The Greeting Card Project

  • The Year of Video

    The Year Of VideoThis is my year of video, so I've recently launched The Greeting Card Project on YouTube. It’s part of my New Year’s resolution to make a video about greeting cards each week and to post them online. By the time you read this I will have completed five short films and visited a variety of shops in the process. I will also have purchased and sent over a dozen cards.

    My Motivations

    This project has its roots in a terrible confession that I have to make. Despite having owned a greeting card company for 17 years, I don’t send that many greeting cards myself. I do send Christmas cards and initiatives like Thinking of You Week and Festive Friday have helped me to improve on my card sending. I just feel that I’d like to send more and get closer to what greeting card sending is all about.

    When I was a teenager I used to make and send cards. I grew up in South Africa and attended a school in York away from friends and family. In those pre-internet days I would write and send cards and letters every week. I loved sending and receiving them through the post and want to reconnect with this activity.

    Social media is the current form of the internet. It’s on mobile devices in our hands everyday and offers more efficient ways of communicating with our loved ones than sending cards. I’m curious to discover why the an old fashioned industry like ours remains stable with £1.7 Billion in annual sales and hasn’t been killed off by the internet.

    As 85% of card buyers are women I’m also interested to understand why women in particular send cards and how they affect the quality of relationships. I love people and am very active on messaging apps and social media, I do feel like I could feel closer to my friends and loved ones and am interested to see if card sending will help me to feel this.

    Why YouTube?

    My ten year old son is a big fan of YouTube and watches it daily. In fact he doesn’t watch any live TV. He’s not alone. Almost a third of people on the internet use YouTube which now has over a billion users watching millions of hours every day. More than half of YouTube views come from mobile devices and they reach more 18-34 and 18-49 year olds than any cable network in the US. In 2016 the number of hours people spent watching videos on YouTube rose by 60% year on year.

    Other companies like Facebook, Instagram, Twitter and Snapchat also offer video content. Facebook alone generates 8 billion video views per day. That’s double the video consumption on Facebook in early 2015. Video posts have higher organic reach than photos and Facebook Live in particular has seen impressive take up with people watching live video for 3x longer than video which is no longer live.

    I like YouTube best because of its focus on video. It’s also not just a singular feed flowing past you each day like the other platforms. I find it easier to embed YouTube videos onto other sites. I like that it’s search works better than other platforms. It’s also good for categorising and organising your content.

    My strategy is to experiment with the other social platforms like Facebook and Instagram in order to generate interest in The Greeting Card Project YouTube channel. I’m also incorporating feedback loops by encouraging comments to help me create better content and engagement with my audience.

    Fears

    Despite having the idea a while ago, it took me over 18 months to initiate this project. Some of my hesitance was rooted in fears I had, like fear of the extra work that this will mean for me, fear of being good enough and fear of failure.

    I have a background in film making and know that it can be time consuming. The great thing about YouTube is that it’s very rough and ready. Production values are not expected to be high. I decided to film and edit the videos in iMovie on my iPhone 6 to keep it simple. I also chose to make the project personal to me so I will be sending cards from a range of publishers and exploring the feelings I have about the process.

    I was afraid of sharing my feelings so openly. You feel vulnerable standing up in front of others. As TED speaker Brené Brown says, “the difficult thing is that vulnerability is the first thing I look for in you and the last thing I’m willing to show you. In you it’s courage and daring. In me it’s weakness.”

    I was afraid that people would judge me. That they might think less of me. Fortunately, through being active in our industry, I’ve learned that people already judge me. I’ve also come to realise that those judgements are their business and not really about me at all. So I decided to follow Susan Jeffer’s advice and ‘Feel the fear and do it anyway.’

    I don’t know if the project will be of interest to anyone else. It’s possible that nobody will watch my videos. It’s possible that they may not be good enough. I’m not planning to be perfect from the start though. My goal is to have progression not perfection. I want to make these videos and that is enough for me right now.

    Hopes

    I feel that this project is what I’m meant to be doing this year and that it will open my heart and mind. It is the coming together of skills I have acquired over the years and passion for connecting people with one another. It’s a personal journey of exploration within where I will listen more closely to my feelings and those I care about in order to feel closer to one another.

    It’s also an opportunity for me to get closer to some of my customers by visiting their shops and talking about greeting cards with them. I hope to receive some greeting cards this year and talk about how that feels too.

    On it’s simplest level I hope that The Greeting Card Project will inspire others. I’ve already had some wonderful feedback and comments from friends since starting.

    Getting Started

    If you are thinking about setting up a YouTube channel yourself it’s pretty straightforward and there’s plenty of advice online for how to do it. There are a number of things worth keeping an eye on when you create videos.

    Good sound is more important than good visuals. Ideally you want both. Remember to keep an eye on your sound levels and to speak loudly and clearly.

    It helps if you can be engaging on screen. Try jumping around a little to get yourself into an energised upbeat state before filming. At the same time, YouTubers always recommend being yourself so that you avoid seeming inauthentic.

    Keep your sound bites to 30-60 seconds at most. Also, have a variety of cutaway shots that show other things nearby so that you can break up any long bits.

    My son and I have met lots of YouTubers at various gaming conventions. One of their top tips is to plan and create engaging thumbnail shots for your videos. These are the little images that people click on to access your video. The more interesting they are the more clicks and views you will get.

    Finally, software developers have a term called MVP (minimum viable product) which is the most basic version of your product to launch with. From there it can evolve based on user experience and interaction. Launch your MVP first. This will keep your project lean so that you won’t unnecessarily over-engineer or over-complicate your YouTube videos.

    I’d love your support with this project, so please do subscribe to The Greeting Card Project channel on YouTube and drop me line if you’d like to be involved.

    The Greeting Card Project - January Review

    Subscribe to the Greeting Card Project on YouTube

    What is ORS Network Thinking?

  • The Greeting Card Project - January Review

    TGCP - January Review

    I can't believe I made a New Year's Resolution to film, edit and produce a short video about greeting cards each week for The Greeting Card Project on YouTube. I've now made 5 videos and I'm amazed at how easy it is to find reasons to send cards each week. I thought I'd just be buying one card a week, but most weeks I'm purchasing at least three. It's been really fun visiting different card shops and buying greeting cards for friends and loved ones. Here's a summary of the videos I've made this month. Click on the images to watch them.

    In my latest video I learned to get specific about why viewers should watch my videos. I'd come from a business lunch in London with the Department for International trade and a small group of diverse businesses where I'd been asking them how they connected with their customers. Did they send cards for instance? I really do feel like businesses miss a trick just sending emails at Christmas time. These days greeting cards stand out more than ever and are a powerful way of connecting on a personal level with clients. We all prefer to buy from people rather than companies.

    The week before, I explored a shop in London and visited Top Drawer Spring at Olympia trying to track down a tenth birthday card for my son. I created a homemade card for him which he loved. After watching the video of it he he said he wanted to keep it private, so I've removed, edited and reposted the clip. One of the things I've had to get good at is remembering to take nice thumbnail photos before I write and send the cards. It's one of the top tips I picked up from YouTubers Tomohawk and NettyPlays: Spend time making good thumbnails.

    My son often helps me to film The Greeting Card Project and we had a lot of fun making Week Three together. The out-takes were amusing, so I thought it would be interesting to include them to see if they generated more engagement and more shares. It's still early days, so it's hard to know for sure, but those that did watch the video enjoyed it. It is fun. I also noticed that the simple act of sending the cards for three weeks has had a positive effect on my well being.

    It's been 17 years since Jo created Blue Eyed Sun and took her first range of Glass Enamel greeting cards into Malarkey's on Bond Street. The owner at the time ordered her largest special offer and the journey of the business began. You never forget your first customer and it was great to include them in The Greeting Card project this week. I was also reminded that there's something really exciting about popping a greeting card into a post box.

    I've been wanting to do The Greeting Card Project for a couple of years and I kept putting it off because I wasn't sure if people would be interested. I've decided that it's going to be a personal exploration and that what others think of it isn't my primary goal. The simple truth is I want to send more cards.  I want to spend more time focussing on my friends and loved ones. I also want to see if the simple act of sending more cards will change how I feel and how I engage with the world. I do love sending cards. I have done since I was a child. Spending time being grateful and thanking people for Christmas gifts was really lovely and I feel closer to my friends and loved ones doing this. It was also exciting and nerve wracking to make the first video.

    The first month of the channel had 1,232 views with viewers watching over 50 hours of The Greeting Card Project for an average of 2:26 per video. The channel gained 39 subscribers and accumulated 40 likes.

    If you do watch and enjoy the videos please pop over to my YouTube Channel and subscribe. I need to get to 100 subscribers in order to get the specific URL for the project (at the moment it's just a random string of numbers). I'd also love it if you followed the project on my personal Twitter account @JeremyCorner

    Read more about my year of video here

    My February Review of The Greeting Card Project

    What is ORS Network thinking?

  • Seven Spring Fair Speakers you have to see

    7 Spring Fair Speakers

    There are some fantastic Spring Fair speakers this year. Here are seven you don't want to miss:

     

    Baroness Karren Brady

    Baroness Karron BradyBaroness Brady is a highly entertaining speaker and an extremely accomplished, no nonsense, straight talking business women. Famous for having turned around Birmingham City FC in a male dominated sport, she is now the Vice-Chairman of Westham United FC. Sitting on the boards of Syco Entertainment and the retail multinational Arcadia Group, she is also  the UK government's Small Business Ambassador. Don't miss her. She's great!

    Tuesday 7 February, 13:55 at The Fashion and Accessories Theatre

     

    Henri Davis

    Henri Davis - Spring Fair 2017With 35 years of retail buying experience and product development at Habitat, Next, WH Smith and the National Trust, Henri Davis is  fountain of retail and product knowledge. She's also the current Chairman of the Giftware Association. Be sure to catch her speak.

    The Retail Market is Under Pressure 

    Sunday 5th February, 13:05 - 13:40 at the Ecommerce Theatre

    Monday 6 February, 14:15-14:45 at the Ecommerce Theatre

     

    Mary Portas

    Mary Portas - Spring Fair 2017A passionate champion of British retail, Mary Portas is a regular on British TV programs about retail. With a career that spans leading retailers like John Lewis, Harrods, the Burton Group and Harvey Nichols, Mary discusses changes in consumer behaviour as a result of the economy, the digital revolution and how different retail sectors are responding. She has some brilliant insights about how to get it right in retail in the current climate and what mistakes to avoid. Don't miss her.

    Monday 6 February, 13:10 at The Fashion and Accessories Catwalk

     

    Charlotte Biggs

    Charlotte Biggs Spring Fair 2017Charlotte Biggs runs the brilliant industry showcase Card and Gift Network as well as the popular online directory Picadilly Lane. She's a gold mine of useful insights into blogging, social media and digital marketing. As well as hearing her talk on Thursday you can pick her brains one to one at Spring Fair on Wednesday. Don't miss out.

    Building your prospective market with blogging content

    Wednesday 8th February, 13:00 - 16:00 at the Ecommerce Theatre

    Thursday 9 February, 13:30 - 14:00 at the Ecommerce Theatre

     

    Chris Fox

    Chris Fox - Spring Fair 2017Greetings Today columnist, Chris Fox, looks after the website design and social media marketing Wishes of Cudsworth. He also runs the Gift Shop Hub blog sharing tips on how to use online marketing to promote your independent shop. See him speak and book a session with him for one to one advice.

    How to promote your business online whilst running your shop

    Sunday 5 February, 11:15 - 11:45 at the Ecommerce Theatre

    Sunday 5 February, 13:00 - 16:00 at the Ecommerce Theatre

     

    Amy Hobson

    Amy Hobson - Spring Fair 2017Amy Hobson is a Partner with social media and digital marketing agency SocialB. She has extensive retail experience and is an expert in SEO, helping businesses drive traffic and sales to their websites.

    How to Make your business appear in Google searches

    Wednesday 8 February, 12:15 - 12:45 at the Ecommerce Theatre

    Daily Meet the Expert slots 13:00 - 16:00 at the Ecommerce Theatre

     

    Jeremy Corner

    Jeremy Corner - SpringFair2017Progressive Greetings Columnist, Giftware Association Vice-Chairman and Sage Business Expert, Jeremy Corner shares his experiences growing Blue Eyed Sun and Ivy Ellen online both in the UK and abroad.

    10 Things to do in your business before using social media

    Tuesday 7th February 12:00 - 12:30, Ecommerce Theatre

    Social Media Health Checks for Retailers

    Tuesday 7th February 13:00 - 16:00, Ecommerce Theatre

    Retailers Roundtable: Sharing Ecommerce challenges and successes

    Wednesday 8th February, 11:00 - 11:50 at the Ecommerce Theatre

    7 Key Insights into growing international customer relationships

    Wednesday 8 February, 14:00 - 14:30, DIT Export Theatre

     

    I hope that you gains lots of interesting insights from these talks and return to your business with fresh inspiration. Do drop by to say hi to me on the Blue Eyed Sun stand in Hall 3 - 3X31 to let me know what you thought of this year's Spring Fair speakers.

    Read all the Essential info you need for Spring Fair 2017

    For a full list of events at Spring Fair 2017 click here

  • Spring Fair 2017 - Essential Information

    Spring Fair 2017 - Essential Info

    Spring Fair 2017 brings together a huge range of products including an inspirational showcase of over 350 British greetings card publishers in Hall 3 at the National Exhibition Centre (NEC) in Birmingham.

    Register for FREE tickets to Spring Fair by clicking here

    When is Spring Fair 2017?

    Spring Fair International runs from Sunday 5th February until Thursday 9th February from 09:00 - 18:00 each day.

    Watch a short video of Spring Fair Greeting Card Section

    Where to Eat at Spring Fair

    We've tried lots of different restaurants at Spring Fair. Here are some of our favourites:

    5 Great Restaurants near the NEC

    Where to Stay at Spring Fair

    Consider hotels in Birmingham City Centre (which is a short train ride from the NEC).

    Find accommodation for Spring Fair here

    How to get to Spring Fair

    The sat nav post code is B40 1NT. Parking on site is free. There are free shuttle buses to take you around the complex.

    Birmingham International Rail Station is a 5 minute walk from the show as is Birmingham International Airport. It is an 80 minute train ride from London Euston Rail Station.

    Save 25% on Virgin Rail Advance Tickets

    Seminars at Spring Fair 2017

    Improve your business at Spring Fair 2017. Click here for a full list of seminars. Blue Eyed Sun's digital marketing expert, Jeremy Corner, is running one on one social media clinics:

    Social Media Health Check for Retailers Tuesday 7th February from 13:00 in the Ecommerce Theatre.

    What's New from Blue Eyed Sun at Spring Fair

    Blue Eyed Sun is launching five gorgeous new greeting card ranges at Spring Fair 2017 on our new stand in Hall 3 near the cafeteria. Do come and say hi to us on Stand 3X31.

    Click here to see what's new from Blue Eyed Sun

    Quote coupon code: SFB17 when ordering during the shows (online or offline) for FREE CARRIAGE until 28th February.

    Can't make the show? Click here to request access all of our designs online.

    Read 12 Top Tips for Trade Show Visitors

    See if you can find Blue Eyed Sun's stand 3X31 in Hall 3 on the show map below:

    Spring Fair 2016 Floorpan NEC


    View Larger Map

  • Blue Eyed Sun launch new Fabricadabra cards

    Fabricadabra cardsBlue Eyed Sun are proud to present their colourful new range of 12 hand finished Fabricadabra cards.

    All Fabricadabra cards are based on beautiful original embroidered artworks by textile artist, Jo Corner. These gorgeous cards are litho printed, embossed and hand finished with jewels in the UK.

    Fabricadabra cards are all blank inside and all come cello wrapped with an envelope that is 165mm x 165mm. Sold in sixes the designs are available for trade customers to order through our agents, by brochure, at shows or on our website. All board used for Fabricadabra is responsibly sourced from sustained and managed forests by FSC accredited suppliers.

    You can see these wonderful Fabricadabra greeting cards first in person at:

    Top Drawer Spring 2017 at Olympia in London 15-17 January 2017 - Stand T42

    Spring Fair 2017 at the NEC in Birmingham 5-9 February 2017 - Hall 3 - Stand 3X31

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them. To see what else is new from Blue Eyed Sun click here.

  • The Greeting Card Project on YouTube

    I'm really excited to present the first video from The Greeting Card Project, my video exploration into the buying and sending of greeting cards.

    I love people and I love greeting cards, the trouble is I really don't send as many as I'd like to.

    Despite actively engaging with friends on social media, I'd like to feel closer to some of them. So this year I have resolved to buy and send cards each week and to post a video on YouTube talking about my experience to see if the simple act of sending cards can enhance and improve my relationships.

    Please click on the image above to watch my first video on this project and subscribe to The Greeting Card Project channel on YouTube and via Google+.

    I started this journey at a lovely shop called Quest in Holt, North Norfolk looking for thank you cards to thank those that sent me Christmas presents. Do comment on the video and let me know what you think so that I can improve the videos each week. I'm keen to hear your feedback.

    You can watch the following two weeks of the Greeting Card Project below which include a visit to the very first shop Blue Eyed Sun sold cards to in Brighton, Malarkeys. I also visit Caliope in Haywards Heath with some amusing bloopers in Week 3. I hope that you enjoy watching the videos. Please do feel free to share, like and subscribe. I'd appreciate your support.

    Follow the greeting card project using the #TGCP on social media.

    Read more about my Year of Video here

    The Greeting Card Project - January Review

    Why New Year's Resolutions don't work

  • Why New Year's Resolutions don't work

    new year's resolutionsIt’s that time of year again isn’t it? Where many of us set ourselves New Year’s Resolutions and then fail to reach them within weeks or sometimes days! Despite having the best of intentions most of us aren't ready to change our habits. There are a variety of reasons for this:

    We Don’t Like Change

    Sometimes, we are just too comfortable with how we are. Changing will have all sorts of ramifications within our lives. There are things we know that will change. Things that we know we don’t know, but can foresee in some way. There are also things that we don’t know we don’t know. The unknown can feel quite scary so it can seem easier to sit tight.

    It’s Not Us

    We can often have an idea of how we should be that is dissociated from who we believe we really are. As a result we can have unrealistic expectations of the ways we feel we ought to live. For example, we feel that we should be this way or that way based on things we read in magazines or see in the world around us. Because of this mismatch we fail because the resolutions aren’t really us.

    Owning our Shadows

    Sometimes we can be our own worst enemies. Even when we might posses our own noble traits we can refuse them and project them onto another. We might want to be like a hero of ours, for example, and instead of embracing our own finest qualities within, our hero acts as a shadow substitute for gold that we could be opening up within ourselves. Again there is fear involved. Holding back from living fully can feel safer sometimes. We need to own our own shadow self to grow.

    It’s Not Smart

    Sometimes our goals just aren’t that SMART. They aren’t specific, measurable, achievable, relevant or time based enough. An example might be “I want to send more cards this year.” This goal is just too vague. If you want to have a smart goal it would be rephrased as “I want to send at least one card a week for the next 52 weeks.”

    Achieving goals

    If you really want to achieve your goals, be prepared to embrace change, make sure your goal is something that is yours and not for someone else, make sure that it’s a smart goal and then be brave in the face of fear or the unknown both externally and within. You never know, it may turn out a lot better than you fear. So, how do you make it happen?

    To be successful with your goals you’ll need to do the following:

    Find Your Why

    To be sure of sticking with your New Year’s resolutions we have to find a compelling reason to change. Your ‘what’ is your goal. I’m going to send a card a week next year” is my ‘what’. Your ‘why’ drives you towards your purpose. Find a why that inspires you. What is a cause that feels bigger than you? It should feel exciting and perhaps a little daunting. Listen to your feelings on this one.

    Commitment

    The word ‘resolution’ means making a firm decision to do or not to do something. Make a firm commitment to your decision at the point of making it. Then take action immediately to make it happen. Do not leave the moment of making a decision to change (that’s fuelled by a purposeful ‘why’) without doing something towards it’s attainment. If you want to send more cards, list out your friend’s birthdays, go and buy some cards, do something that moves towards this goal. Do it straight away and it will give you momentum.

    Keep it simple

    It’s better to choose one thing to change than creating a long list. Once you have achieved the first goal you can always add more later. If your list is too long it can be challenging to prioritise and get started. Long lists can also feel unachievable. Your resolutions must be achievable if they are going to be smart so keep it simple.

    Write it down

    Write down your resolutions on a piece of paper and put this somewhere that you can see it every day. The act of physically writing down your goals externalises them and registers them for yourself in a way that is different to simply carrying them in your head. I know this from my own experience and from successful people I have met in my life.

    Tell Someone

    Certain personality types respond better to this than others. Being an external reality person rather than an internal reality person, I tell those that I know will be supportive of my goal and I will sometimes tell those that I do not want to let down. I’m always careful not to do this with something unachievable as this will only make me look bad and feel terrible when it doesn’t work out.

    Carrots and Sticks

    Like getting a donkey to move forward, we can use carrots or sticks to move towards our goals. Using celebrations along the way as rewards for being successful can be great motivators. You can take friends out to dinner or book a holiday as a prize for yourself. We can also use sticks to leverage ourselves to make the change, like telling those important to us or sending money to charity for each day you don’t stick to your plan.

    Support

    It’s really important to enlist support from those around you to reach your New Year's Resolutions. Similarly, try to minimise contact with those who may want to hold you back from achieving them. You aren’t the only person afraid of change. Sometimes your loved ones can be afraid of losing you and can get in the way of your achieving your goals. Explain your ‘why’ to them so that they understand your motivations.

    Resolution Ideas

    I have a number of things that I have been mulling over as resolutions for this coming year. My ideal resolution would be something personal with cross over for my business. Something that scares me a little and something that will allow me to grow as an individual whilst benefiting others.

    One idea I’ve been thinking a lot about is how to improve our service to our customers. For the fist time in several years we dropped out of the top 25 publishers for customer service at the Henries. Our team is gutted and we are determined to do something about it. We’ve already started and are hoping we will be back on the list later in the year. Whilst this could be a resolution, it is not within our control. It therefore cannot be a smart goal, even though it is something we will be working hard on with new product, faster turnarounds and better communication. We will be specific and measurable in our improvements over the coming six months and then see if that has any effect on our standing in the Henries rankings.

    Other ideas I’ve been mulling over have come from daily gratitude and daily kindness exercises I have been doing in the last month or two. Being more grateful and more kind aren’t specific enough for my resolution though. Plus I practice these regularly anyway.

    Although I am very active in my involvement with our card and gift industry community through my work at the GCA and the Giftware Association, I still feel that there’s more I can do. I love social media, meeting new people and taking on exciting new challenges so I want something that would encompass all of these things for me personally. I’ve also been experimenting with video this last year and want to do more in this area.

    My Resolution

    So... I’ve decided to set up a YouTube channel, called The Greeting Card Project, that will run for one year and will include videos of myself and others writing and sending greeting cards to people. I’m going to commit to posting an average of one video a week throughout the year.

    This is actually an idea that I've wanted to do for a while. I want to send more greeting cards. I am inspired to see how this connects with others, how the experience enhances my life and I hope that it might have a positive effect on card sending around the world.

    OK. Now I’ve told you… I have to do it. If you want to support my project do get in touch.

    Watch the first video from The Greeting Card Project

    Looking Back From Perfect - How to achieve your goals

    How to get things done when you don't feel like it

  • Top Drawer Spring 2017 - Essential Information

    top drawer spring 2017

    Top Drawer Spring 2017 features many of Britain's leading design-led greeting card publishers. Here are the essentials you need for this top trade show for retailers:

    For free tickets to Top Drawer Spring please click here.

    When is Top Drawer Spring 2017?

    Top Drawer Spring 2017 runs from Sunday 15th January until Tuesday 17th January from 09:30 - 18:00 at Olympia in London and features a stunning edited showcase of over 700 suppliers. 

     Click here to watch a video of the card section at Top Drawer Spring.

    Where to Eat at Top Drawer Spring

    We've tried lots of different places to eat near Top Drawer Spring. Here are our favourites:

    5 Great Restaurants near Olympia and 5 Great Restaurants in Earls Court.

    Where to Stay at Top Drawer Spring

    Olympia is well serviced for hotels and there are good transport links to local London areas.

    Click here for an interactive map of hotels near Top Drawer Spring

    How to Get to Top Drawer Spring

    There's an overland train to Olympia Station to Top Drawer Spring 2017 from Shepherd's Bush (central line) or West Brompton (District Line)Click here for the TFL website.

    The Sat Nav post code for Olympia is W14 8UX for drivers. You can park next to the venue. Do book in advance as it is more expensive on the day. Click here to book parking at Olympia.

    What's new from Blue Eyed Sun?

    Blue Eyed Sun have two gorgeous new greeting card ranges at Top Drawer Spring 2017 on a new stand T42. You can also order any last minute Valentines, Mothers or Fathers Day cards.

    Click here to see what's new from Blue Eyed Sun

    New Greeting Card Talent

    Find new publishers at Top Drawer that have come through the Ladder Club.

    Look out for these Ladder Club publishers at Top Drawer

    Read our 12 Top Tips for Trade Show Visitors by clicking here

    To order Blue Eyed Sun's new designs for your shop or request a brochure click here.

  • Blue Eyed Sun launch new Broderie Greeting Card Range

    Broderie Greeting CardsBlue Eyed Sun are proud to present their beautiful new range of 48 hand finished Broderie cards.

    All Broderie cards are based on stunning original embroidered artworks by textile artist, Jo Corner. These gorgeous cards are litho printed and hand finished with jewels in the UK.

    Broderie cards are all blank inside and all come cello wrapped with an envelope that is 165mm x 165mm. Sold in sixes the designs are available for trade customers to order through our agents, by brochure, at shows or on our website. All board used for Broderie is responsibly sourced from sustained and managed forests by FSC accredited suppliers.

    You can see these wonderful Broderie greeting cards first in person at:

    Top Drawer Spring 2017 at Olympia in London 15-17 January 2017 - Stand T42

    Spring Fair 2017 at the NEC in Birmingham 5-9 February 2017 - Hall 3 - Stand 3X31

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them. To see what else is new from Blue Eyed Sun click here.

Items 1 to 10 of 244 total

Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. ...
  7. 25