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Continue reading →: 10 things to do in the next 10 days to grow your business
This month I had the pleasure of meeting Robert Craven, one of my favourite British business experts. My businesses have benefitted greatly from using the advice in his no nonsense, down to earth books: Bright Marketing and Customer is King. Having seen him speak previously I was keen to invite…
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Continue reading →: 10 ways retailers can appeal to their customers
This blog post is adapted from an excellent talk recently given by retail expert Henri Davis at The GA‘s Members Day in Birmingham. Here are the highlights of what she said: The current situation in retail is that consumers are governed by uncertainty. It’s been this way since 2007 when…
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Continue reading →: How will Royal Mail’s Price Increases affect the Card Industry?
It’s been a busy week in the news for greetings cards. Sharon Little, Chief Executive of the Greetings Card Association, appeared on the BBC Breakfast News to discuss the 30% price increase in Royal Mail’s stamps and Clinton Cards announced poor results. With many retailers relying on card sales to…
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Continue reading →: 15 Ways marathon training can help your business
As a regular runner of marathons and long distance races I have found that running has benefited my approach to our businesses. Here are 15 ways I think that I think marathon training can improve your business. Time and space away from your business With all of my business and personal…
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Continue reading →: The Trend for Embroidered and Stitched Cards
We were pleased to be included in a lovely article on stitched cards celebrating British Crafts in last month's Progressive Greetings. If you didn't get the chance to read it, here's what we said about the popularity of the embroidered look and our new Vintage range of stitched cards: "I think…
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Continue reading →: Key Greetings Card Trends for 2012
Our predictions on key trends for greetings cards in 2012 were featured in this month’s Gift Focus Magazine. Last week Editor, Sarah Reeve, also used some Blue Eyed Sun designs to illustrate her insightful seminar at Spring Fair International on forthcoming gift trends for Christmas 2012. Transcribed below from the…
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Continue reading →: 12 Top Tips for Trade Show Visitors
I recently worked out that I have spent over eight months of my life exhibiting at shows! In that time I have seen a lot of buyers come and go past our stands, so I thought I'd share the top 12 things I've noticed good buyers do to make their…
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Continue reading →: Blue Eyed Sun launch new website
Blue Eyed Sun have updated and improved on their internet presence with a new website, a new blog and presence on social media platforms Twitter, Facebook and LinkedIn. A fantastic new video introducing the company to buyers has also been added to their home page at www.blueeyedsun.co.uk The public site…
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Continue reading →: Blue Eyed Sun strengthens IP Protection with Copywatch
Blue Eyed Sun has rolled out the use of the new Copywatch logo from the Giftware Association on all of its marketing materials including their brochure, website and their trade show stands. This logo and the intellectual Property Protection support from the GA sends a clear signal to copycats and any…







