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Blue Eyed Sun Blog

  • How to win at cards - The secret to best selling card ranges

    How to Win At CardsGreat product is good for everyone: retailers, publishers, suppliers and, most importantly, card senders. If the product is good it’ll sell well. But if all the cards in the industry are good, how do you make sure yours are the best? We can’t all be winners and it’s a very competitive market. It's always a gamble launching new ranges. To be successful you have to learn how to win at cards.

    Market Challenges

    Competition amongst publishers is fierce, with new talent starting up businesses every week. The Ladder Club which supports new publishers had one of its busiest years ever this year and PG Live’s Springboard area continues to grow.

    In addition to the plethora of great start ups, larger publishers have launched smaller brands in order to compete. Paperlink have Meraki, Five Dollar Shake with Counting Stars, Second Nature have Lime, Woodmansterne with the Proper Mail Company and Carte Blanche have Hotchpotch.

    We’ve also seen an influx of Giftware companies joining the party with Widdop & Co, Katie Loxton and Transomnia all launching card ranges. Lesser and Pavey have followed suit with their Hearts Designs brand.

    On top of all the new players, the space available in the independent sector has been shrinking as as many indies go under or decide to hang up their boots by not renewing expiring leases. This is further compounded by brokers sweeping up large chunks of the sector effectively closing doors that were previously open to smaller outfits via sales agents, trade shows and direct marketing.

    As the market shrinks and consolidates and casualties are lost along the way there is a rush by all publishers to create best selling designs to win the race and become one of the top ten ‘must haves’ in any retailers store.

    The trouble is that many end up…

    Playing it Safe

    The card market has always swallowed up good ideas and innovative product. New looks and trends get absorbed by other companies and reincarnated in all sorts of interesting ways. I’m not talking about blatant copying here (a bugbear for all of us). I mean the very nature of creativity, that is constantly influenced and stimulated by the environment in which it is working. Following trends feels safer for everyone, but it has cost.

    Trends come through like big waves and the result is that lots of product ends up looking the same. At the moment it’s foiled messages on stripes and flowers, flamingos, unicorns, llamas and drink related cards.

    There’s a strong temptation to follow trends and keep adapting with (rather than to) the competition. The trouble is you end up looking like everyone else and have no discernible point of difference. This leads to a lack of loyalty with customers and price becomes the dominant deciding factor at the point of purchase.

    Worse still, you don’t take risks and your creativity becomes constrained and restricted by the urge to make money. In the end, vast quantities of unicorns, flamingos and llamas end up sitting in warehouses across the country as the party fizzles out and moves on to the next ‘big thing’.

    The real power lies in staying different from the pack and creating great cards that consumers love to buy. Staying different over the years has always been one of the biggest challenges we’ve had at Blue Eyed Sun and I imagine that it’s the same for most publishers.

    What is the secret to long lasting success? It’s simple and I’ve been teaching it to Ladder Club delegates and new publishers for the last fourteen years:

    Create something different that sells well.

    And yet asking someone to create a best selling card range that’s different from everything else is like holding a gun to someone’s head and asking them to relax. The truth is…

    Nobody Knows Anything

    Screenwriter, William Goldman, famously wrote of Hollywood that “Nobody knows anything.” What he meant is that nobody in the movie business knows for certain what is going to work commercially. It’s a guess (and at best an educated one) every single time. I think it’s the same with most creative businesses.

    If it were a straight forward affair to create best selling cards, we wouldn’t such a variety of publishers. There would be just one player serving all of the market's needs. Inevitably the magic would disappear as the market became commoditised and eventually it would become obsolete. People don’t buy cards because they have to. They do it because they choose to.

    That it’s not easy to create best sellers means that the card market continues to present opportunities for companies to enter and rise quickly when they execute well and meet its needs.

    Understanding these needs is crucial. So what are they? Having spent the last year visiting over 50 stores and buying cards every week on The Greeting Card Project, I’ve tried to get inside the minds of consumers and retailers to understand them more closely. Here’s what I’ve learned so far:

    The consumers’ needs

    At it’s simplest level, the consumer needs a card that allows them to connect with the recipient they are sending it to. The card can represent the seller, the recipient, something about the relationship between them or a combination of these elements. When this works well there is an emotional connection and an intuitive sense that the card is ‘the right one’. It’s a lovely feeling when you find the right card and you look forward to sending it.

    We’re all different though, so variety is important as we don’t all like or choose the same things. Consumers want the right amount of choice. Too much and they can feel bamboozled. Too little and  they can’t find a card that suits. They want nice designs, meaningful or humorous sentiment and they want cards that ‘feel right’ for them (this can change over time). Price is important, but is not always the deciding factor. If the card is right, the design will win out over price on most occasions.

    Retailers’ Needs

    Like all good businesses, good retailers pay attention to their customers and their needs. They gain an intuitive sense of what will work for them and what won’t by watching their best sellers over time. The best retailers track their sales data and are ruthless at culling cards that don’t sell (and filling the space with better sellers). Most importantly they make sure that they never, ever run out of stock of their best sellers (and they know every single one of them well).

    It’s easy for a retailer staring at the same best selling stock every week to get bored of seeing it. Ordering something else because you feel that you’ve “done that” range is all well and good if it’s not selling. It’s a costly mistake if it’s in your top twenty percent of sellers and you don’t know it.

    Retailers also want their own businesses to stand out on their high streets from the competition. They’ll often ask for exclusivity on cards in order to do this, or they will try to be first to find new ranges and publishers. Another reason why larger players have created sub brands in order to target different sectors more effectively.

    Others’ Needs

    Other people within the market have needs too. There are sales agents (what’s new?), distributors (language changes, rectangular), brokers (size, shape, colour), suppliers (volume, finishing), multiples (consignment, barcoding, alpha codes, text positioning) and warehouses (communication, sizing, volume). All of which affect the market in a variety of ways.

    Despite their importance, I’ve decided to pay less attention to them in this post, because it’s the end consumer that pays all of our bills and the retailer is still the dominant route to the end consumer.

    How to win at Cards

    There’s no silver bullet to creating best sellers that are different. Where do good ideas come from anyway? Nobody knows. If someone tells you it’s them, they’re kidding themselves. Everything new has a source of inspiration, an element of play, some experimentation and a connection to the collective subconscious.

    We’ve seen a lot of businesses come and go in our industry over the years. The companies that clearly define themselves as different from the competition are the ones that most often stand the test of time. Whether you are a retailer or publisher, understanding your niche, your point of difference and playing to your strengths is essential if you want to win at cards.

    How to create best selling greeting cards

    20 Lessons in Creativity

    How to deal with Failure

  • The Greeting Card Project - October Review

    #TGCP - October Review

    The weeks are flying by on The Greeting Card Project where I visit a different shop every week and buy and send more greeting cards. I had a fun time visiting shops in Scotland, London and Switzerland this month.

    Here are the latest episodes for you to catch up on:

    Buying baby boy cards from JP Pozzi in the fishing village of Buckie, Scotland.

    Shopping for cards at a wonderful papeterie called Brachard in Geneva, Switzerland

    This week I bought birthday cards from Globus department store in Lausanne, Switzerland.

    Buying lovely cards from my favourite Paperchase on Tottenham Court Road in London.

    The tenth month of the channel had 747 views with viewers watching over 23 hours of The Greeting Card Project for an average of 1:49 per video. The channel gained 10 more subscribers,  26 shares and accumulated 48 likes and 1 dislikes. The total lifetime channel views is now 9,100.

    October's Facebook video views were 628 totalling with 4 hours view time. Lifetime Facebook views are 3,100 with 22 hours viewed since I started posting natively in Facebook mid-June.

    If you do watch and enjoy the videos please pop over to YouTube and subscribe. I'd also love it if you followed the project on the new Facebook Page. Keep up to date on other platforms via my personal Twitter account @JeremyCorner and my personal Instagram @JeremyCorner.

    Where possible there are hyperlinks to all of the featured companies beneath each YouTube video.

    September Review of #TGCP

    August Review of #TGCP

    July Review of #TGCP

    June Review of #TGCP

    May Review of #TGCP

    April Review of #TGCP

    March Review of #TGCP

    February Review of #TGCP

    January review of #TGCP

    Learn why I started #TGCP

  • Eight Changes in Retail Technology

    8 Changes Retail Technology

    There are some remarkable changes happening in retail technology at the moment - some of which have already made it into our everyday lives and some which might be on their way to mass adoption in the coming years.

    Here are eight interesting examples of changes in retail technology:

    Pepper Robot Retail Technology

    Robots and AI

    Softbank have been testing a humanoid robot called Pepper in thousands of retail sites. Pepper is fun, speaks 19 languages and is designed to recognise principle human emotions (by analysing facial expressions) and respond accordingly.

    Virtual Shopping Retail Technology

    Virtual Shopping

    Customers can scan a variety of products on a display wall at trains stations and airports and their order will be waiting for them when they return home. Early adopters include Home Plus in South Korea and Tesco, Ocado and John Lewis in the UK.

    Amazon Echo Retail Technology

    Voice

    Voice recognition software has been getting more and more powerful. Amazon Echo and its virtual assistant, Alexa, make it remarkably easy to order almost anything by voice from the comfort of your home.

    Self Service Checkout Retail Technology

    Self-Service Checkout

    Mostly used by Supermarket chains, we’ve all adapted to scanning and paying by ourselves at self service checkout tills. Customers are able to move at their own speed and retailers are able to reduce staff overhead.

    Amazon Go Retail Technology

    Amazon Go

    Amazon have been testing a bricks and mortar grocery store concept in the US. Using their app, you simply walk into the store, grab the items you need and just walk out. There are no tills and payment is taken from your account on exiting the store.

    Payment Tools Retail Technology

    Payment Devices

    Companies like Square, Paypal and iZettle now offer solutions for anyone to be able to retail from anywhere. You can attach a variety of devices to your mobile device and take credit card payments.

    Contactless Retail Technology

    Contactless

    There are now over 100 million contactless bank cards in the UK. We are using them, our watches and our phones to make faster payments for small purchases. Alibaba have recently started debuting payments by facial recognition with 'smile to pay' tech at KFC in China.

    Amazon Drone Retail Technology

    Drones

    Amazon have started making small deliveries by drone with their Prime Air service. Waiting times for certain products are reduced to as little as fifteen minutes from the time of ordering online in the comfort of your home.

    These changes in retail technology can seem daunting for small independent businesses and whilst we won't necessarily want robots manning all our stores in the future it is interesting to see which changes will be widely adopted and which won't. This is turn will give us insights into how consumers like to shop and how we independent retailers can adapt to meet key customer needs.

    Read more on the opportunities and obstacles on The Digital High Street

    How to get more customers to your retail business

    What do consumers want from retailers?

  • Blue Eyed Sun launch new Fathers Day Cards 2018

    Treasure Fathers Day Cards from Blue Eyed SunNext Father's Day falls on the Sunday 17th June 2018 and Blue Eyed Sun have some gorgeous new Fathers Day cards available to choose from, so it's time for retailers to start thinking about putting their Spring orders together including Mothers Day cards, and Valentines cards.

    Here's what's new for Father's Day 2018...

    Pictured above is our new Treasure range. Printed in five colours, flittered with glitter and foiled in the UK, these beautiful Fathers Day cards are 150mm x 150mm.

    Sold in sixes to trade buyers only, all of our Fathers Day cards are blank inside, barcoded and cello-wrapped with an envelope. All are printed on lovely thick board from sustainable sources. Retailers can order online from the trade only section of our site.

    To stock these ranges in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of  www.blueeyedsun.co.uk or you can recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them.

    Click here to see our 2018 Valentine designs

    See our 2018 Mothers Day designs

  • The Digital High Street: Opportunities and Obstacles

    The Digital High Street

    There’s no escaping it, we are living in an age of rapid technological growth and it’s having a dramatic effect on our high streets and retail businesses.

    The internet and online shopping are obvious examples. Payment technology like direct debits, standing orders and online banking have also reduced footfall to high street banks and post offices, which in turn has made it tougher for other retailers at these locations.

    Consumers are Changing

    Most of us are using our phones and mobile devices daily. We are sharing our experiences and thoughts and feelings about the world on a regular basis online. The way we consume products is also changing.

    Anything that can be commoditised is and the lowest price has become the dominant choice factor for these items. Only strong brand stories are able to survive the squeeze on pricing that the internet has brought with it. It’s never been more important to be clear on who you are, who your customers are and how you communicate your story to them.

    Consumers are savvier than ever. They often know exactly what they want when walking into stores after having spent hours online researching. They want authentic brands and experiences that they can share online. They want to buy from companies that share their values.

    This changing retail landscape brings with it a number of opportunities that retailers can take advantage of and obstacles that businesses must overcome.

    Opportunities

    Here are four opportunities that digital technology offers retailers:

    1. Clout

    The internet allows you to punch above your weight. Your retail business is no longer restricted by the physical size of your bricks and mortar store. You can project yourself as much bigger than you really are. The web also gives you reach by allowing your brand story to be shared beyond your physical locality.

    2. Amplification

    Social Media allows you to amplify your message by harnessing the power of your raving fans allowing them to shout about you from the rooftops. You can create reassurance through customer reviews and discover what people love and hate about your business. Using tools like Google my Business it’s a lot easier for people to find and talk about your business. It’s also easier to find journalists and PR opportunities to boost your profile.

    3. Global

    The internet is global, which means that you can now sell worldwide at any time for the day or night. Your story can travel to all four corners of the planet. You also have access to digital marketplaces like Amazon with over 20 million customers a month visiting their website. Never before has it been easier to get started selling online, even without a website.

    4. Fast and Fun

    This technological change has brought with it opportunities for personal growth and development on an unprecedented scale. We can train ourselves in almost any subject online. Social Media is allowing to create powerful networks and discover new friendships that can help us to grow. Social selling has become a thing.

    In some respects, it’s never been easier to retail goods or services. For example, my yoga instructor posts pictures of body butters she manufactures at home. The orders are placed in the comments below her posts on Instagram and Facebook and she collects the cash from them when she hands over the goods. She can also take payments by PayPal, where all her customers need to know is the amount and her email. Despite all this, most retailers often have some hurdles to navigate.

    Obstacles

    Here are four obstacles for retailers to overcome on the digital high street:

    1. Time

    We all know that spending time on our phones and digital devices can sometimes feel wasteful. There’s also so much choice that it can be difficult to know where to start. It’s useful to focus on customer needs to decide on your priorities. Then you can allocate sufficient amounts of time to your digital activities. The trick with all online marketing is to be consistent. If you start a weekly blog, make sure that you can keep it up every week.

    2. Finance

    Building websites and investing in digital marketing can be expensive. I always recommend that people test first. So, try selling on an online marketplace, like Amazon, before spending thousands on a website. Your website will never beat Amazon for SEO, efficiency and technological sophistication so test there first. Sort out your Google listing for free first. Buy your web domain and have a simple web page before spending on an ecommerce website.

    3. You’re Unknown

    Building a website is not like starting a shop on the high street, it’s like starting a shop in the desert with no roads to or from it. You need to be discoverable online, so start with something, even if it’s just a Facebook page or a one page website. Get clear on what your brand story is and what makes you unique, then start consistently sharing it online. Think of yourself as a road builder, building links to your digital presence on a daily basis.

    4. Technology

    Tech is changing all the time at a rapid rate. You are a retailer not a web designer, so outsource to experienced eperts to get the best results. Get training so that you make the most of your SEO, social media or ecommerce online. Finally, make sure you study your Key Performance Indicators (KPI’s) each week so that you can adjust quickly as you learn what works and doesn’t.

    Have you adopted aspects of the digital high street yet or do you still have your head in the sand? You must act now. You can begin by getting to know your best customers well, understanding your brand story and start connecting with them online. If you only do one thing though, work hard to reduce queues (e.g. with contactless) and improve customer experience in your shop. This is what most of the technological advances shown are focussed on.

    Eight Changes in Retail Technology

    How Retailers can start selling Online

    Nine Tips for Social Selling on Social Media

    See below for the slides from my recent talk on The Digital High Street at Autumn Fair, NEC:

  • The Greeting Card Project - September Review

    #TGCP - September Review

    Another busy month on The Greeting Card Project. I've now completed over three quarters of my goal to visit a different shop every week this year and buy and send more greeting cards. I can't believe how far I've come. It's amazing what you can achieve with weekly practice.

    Here are the latest episodes for you to catch up on:

    This week I shop for quirky cards at the Paper Turtle in Lewes.

    A Thinking of You Week special filmed at the Laughing Dog gallery in Brighton Marina.

    Shopping for Retirement cards at Halls of Llandaff in Cardiff, Wales.

    This week I bought gallery cards from The Golden Sheaf in Narberth in Wales.

    Buying Birthday Friend cards from The Oyster Gallery in the Mumbles in Wales.

    The nineth month of the channel had 726 views with viewers watching over 23 hours of The Greeting Card Project for an average of 1:52 per video. The channel gained 5 more subscribers,  26 shares and accumulated 31 likes and 1 dislikes. The total lifetime channel views is now 8,358.

    September's Facebook video views are well up at 1,300 totalling with over 9.2 hours view time. Lifetime Facebook views are 2,500 with 16.6 hours viewed since I started posting natively in Facebook mid-June.

    This month I tested the Thinking of You Week special as my first native LinkedIn video gained 73 views, not differing much from Youtube hyperlinks shared with my 1,480 followers on LinkedIn.

    If you do watch and enjoy the videos please pop over to YouTube and subscribe. I'd also love it if you followed the project on the new Facebook Page. Keep up to date on other platforms via my personal Twitter account @JeremyCorner and my personal Instagram @JeremyCorner.

    Where possible there are hyperlinks to all of the featured companies beneath each YouTube video.

    August Review of #TGCP

    July Review of #TGCP

    June Review of #TGCP

    May Review of #TGCP

    April Review of #TGCP

    March Review of #TGCP

    February Review of #TGCP

    January review of #TGCP

    Learn why I started #TGCP

  • Is Instagram important for Retailers?

    Is Instagram important for Retailers

    Is Instagram important for retailers? With loads of social media options to choose from, here's what I think about this question.

    Despite being an avid user of social media for many years, I’ve been relatively late to joining the Instagram party. I registered my account names early on, but it’s only been this year that I’ve actively started using what for many in our industry is a daily habit.

    When YouTuber, Noodlerella, recently told me that Instagram was essential to the growth of her YouTube channel I realised I could ignore it no longer. I set up @JeremyCorner on Instagram the next day and grew my followers to 150 within 24hrs. What shocked me most was that my first post gained likes from over a third of these. This level of engagement is massive compared with other social platforms.

    What’s been particularly interesting is the number of retailers and publishers actively using the platform. It’s massively popular and reminds me of Twitter in 2009 when it was the hottest party in town and the posts were fresh, fun and interesting. It also felt more like a community than a load of broadcast noise.

    I think one of the reasons I didn’t rush into Instagram (launched in 2010 and acquired by Facebook in 2012 for $1 Billion) is that I felt over saturated with Social Media platforms at the time. I’d also spent a while experimenting with various tools and you don't always know which ones are going to workout (I’m thinking of Google+, Periscope, Blab and Snapchat). The key thing to note is who is actively using them and whether they matter to you and your industry. If they do, then it’s worth testing them for your business.

    For you and I in our industry I can tell you that Instagram matters for both publishers and retailers. It’s visual, it’s active, it’s accessible and it dovetails into retail very well.

    With a fast growing active user base that’s twice the size of Twitter and three times the size of WhatsApp and Facebook Messenger, Instagram is crushing it in the greeting card industry right now. A lot of users are having fun using Boomerang effects, Filters, Emojis and even creating Instagram Stories.

    As with greeting cards, Instagram is particularly popular with women who make up 56% of UK users. It’s a brilliant visual tool for people looking for new products, experiences and places.

    Retailers that are constantly hunting for great new products for their customers, love it. Consumers too can discover new things online and even order by messaging the retailer directly. It’s also a great way for retailers to connect with their suppliers and for them to cross promote one another’s businesses.

    For greeting card publishers it’s a way of showing the personal story of their brand and sharing their ideas and talents with a wider audience. One that more often than not includes retailers and buyers.

    The whole industry benefits from a thriving networking of interconnected business people. Those that aren’t using Instagram are missing out on this great opportunity.

    With technological changes like the internet and faster payment services affecting footfall on the high street, retailers need to take action to replace lost customers. Consumers are now navigating the digital high street daily to explore new products and discover new experiences.

    On average we now spend over four hours a day on our phone or mobile devices. That’s one out of every six days! The majority of this time is spent using these top five social media platforms: Youtube, Facebook, Snapchat, Instagram and Twitter. Importantly, 82% of users turn to their mobile devices to help them make a product decision!

    Is Instagram important for retailers? If you are not engaging on it you could be missing out.

    10 Ways Retailers can get started on Instagram

    The Digital High Street: Opportunities and Obstacles for Retailers

    What is ORS Network Thinking?

    Follow Blue Eyed Sun on Instagram and Twitter

  • Blue Eyed Sun launch new Mothers day cards for 2018

    Sew Delightful Mother's Day

    With Mothering Sunday on Sunday 11th March 2018, it's time for retailers to start thinking about getting their Mothers Day cards and Valentines cards ordered before Christmas. We have three wonderful new ranges for Mothers Day 2018...

    Pictured above is our Sew Delightful Mother's Day selection, based on original stitched artworks by Jo Corner. These gorgeous cards are 160mm square, embossed and hand finished with jewels.

    Treasure Mothers Day range

    Pictured above is our new Treasure range of Mother's Day cards, based on original designs by Katy Odey. These beautiful copper flittered cards are 150mm square and hand fished with jewels.

    Pictured below is our Charming Mother's Day selection, based on original illustrations by Jo Corner. These delightful cards are 160mm square and hand finished with jewels and decoupage elements.

    Sold in sixes to trade buyers only, all of our Mothers Day cards are blank inside, barcoded and cello-wrapped with a matching envelope. All Blue Eyed Sun Mothers Day cards are printed on beautiful thick boards from sustainable managed sources. Retailers can order online from our  large selection of designs in the trade only section of our site.

    To stock these ranges in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of  www.blueeyedsun.co.uk or you can recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them.

    Click here to see our 2018 Valentine designs

    See our 2018 Father's Day designs

    Scientists prove that cards are good for your Mother

    Charming Mother's Day greeting cards

  • 10 Ways Retailers can get started on Instagram

    Get Started On Instagram

    With the rising popularity of Instagram, which now has 700 million active users, here are ten tips to get started with the social media platform for your retail business:

    1. Post Daily 

    Post regularly on Instagram. Don’t post too often though or you can get penalised by Instagram’s algorithm. Once a day is generally best. You can post multiple images in the same post. As with all social media, consistency matters most over time.

    2. Image matters

    Your Instagram images have to look good. Make sure they are in focus. Don’t post blurry images. Use the filters in the app to help jazz them up a little. Try to keep a consistent visual look and feel to your account. Retailers should try and replicate the special visual experience of their shops. Publishers’s accounts should mirror their unique brand story.

    3. Engage

    Follow others and engage with them by liking and commenting on their posts in order to grow your following. You can double tap images to like them. Chip away at this regularly to grow at a steady rate. The Instagram algorithm takes past page engagement into account when prioritising content for other users. So keep engaging.

    4. Bio

    Make sure you write a good bio using key words that matter to you, your suppliers and your customers. Make it fun and enticing. Hyperlink to your most important website as this is the only link you’ll post on Instagram that’s actually clickable. Mine directs my Instagram followers to www.youtube.com/thegreetingcardproject

    5. Don’t Sell

    Actively selling on social media is a real turn off for followers. Decide on your brand story and share it through strong images. People want a visual sense of your business and what it is so that they can choose to engage. That’s not to say you can’t share your wares. Think show, not sell. Test calls-to-action that your followers will enjoy.

    6. Business or Personal?

    All social media is personal really. Having said that, it helps to set up your brand with a business account on Instagram. You get a load of metrics and can project a more professional image. It’s useful to have a personal account too as it broadens your reach outside of business. This also hedges against changes in the algorithms for business accounts to favour advertisers.

    7. Tag others

    You have the option to tag other users. This alerts them to your photos and can increase engagement. For example, I tag all of the publishers and retailers that feature in my latest video when I post an image from The Greeting Card Project. People will get annoyed and unfollow you if you do this to them all the time. You can also use the @ symbol to mention people and notify them when you post.

    8. Use #Hashtags

    Instagram posts with at least one hashtag have 12.6% more engagement than those without. Although you can add up to 30 hashtags per post, only use ones that are relevant to the mage you post. I usually hashtag publishers, retailers, card recipients and the cities where I’ve shot my YouTube videos when I post on Instagram e.g. #Harrogate

    9. Instagram Direct

    Keep an eye on your direct messages on Instagram as some people like to contact you privately. I get this from new customers and people who have questions. Check in daily so that you can respond quickly or turn your Instagram alerts on in your phone.

    10. Comments

    I find with most social media accounts that responding quickly to comments keeps the posts higher up other peoples’ feeds. I’ll often like the comments straight away and then reply with a message at busier times so that the posts are boosted and sty up longer.

    How to use video for your retail business

    How retailers can start selling online

    10 Things to do before using social media for business

  • Top Drawer Autumn 2017 - Essential info

    Top Drawer AutumnTop Drawer Autumn 2017 features many of Britain's leading design-led greeting card publishers. Here are the essentials you need for this top trade show for retailers:

    For free tickets to Top Drawer please click here.

    When is Top Drawer Autumn 2017?

    Top Drawer Autumn 2017 runs from Sunday 10th September until Tuesday 12th September from 09:30 - 18:00 at Olympia in London and features a stunning edited showcase of hundreds of suppliers.

    Watch a video of the card section at the show.

    Where to Eat at Top Drawer Autumn

    We've tried lots of different places to eat near Top Drawer Autumn. Here are our favourites:

    5 Great Restaurants near Olympia and 5 Great Restaurants in Earls Court.

    Where to Stay at Top Drawer Autumn

    Olympia is well serviced for hotels and there are good transport links to local London areas.

    Click here for an interactive map of hotels near Olympia

    How to Get to Top Drawer Autumn

    There's an overland train to Olympia Station to Top Drawer Autumn 2017 from Shepherd's Bush (central line) or West Brompton (District Line). Click here for the TFL website.

    The Sat Nav post code for Olympia is W14 8UX for drivers. You can park next to the venue. Do book in advance as it is more expensive on the day. Click here to book parking at Olympia.

    What's new from Blue Eyed Sun?

    Blue Eyed Sun have a gorgeous new everyday greeting card range called Sew Delightful at Top Drawer Autumn 2017 on stand ZB9. You can also order any last minute Christmas and see our new Spring Season designs for 2018.

    Click here to see what's new from Blue Eyed Sun

    Read our 12 Top Tips for Trade Show Visitors by clicking here

    To order Blue Eyed Sun's new designs for your shop or request a brochure click here.

    Top Drawer Autumn 2017 - Floor Plan

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