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Continue reading →: How can you be a Sustainable Retailer?
How can one be a sustainable retailer? I mean, really. Retailers trade in ‘stuff’. Stuff, which takes more stuff to be manufactured (up to 70 times more, according to StoryofStuff.org). It’s also mostly stuff that’s shipped halfway round the world burning carbon producing fossil fuels that pollute our planet and…
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Continue reading →: Does size matter at Trade Shows?
At least year’s Speed Dating for Dragons event, ex-Clintons Buyer Brett Smith, was asked if exhibiting on a larger stand made any difference to retailers at trade shows. Having always bought shallow 1m deep stands to save money, I’ve often wondered about the retailer perspective on this. Shallow Savings From…
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Continue reading →: The secret to successful marketing
It can seem quite daunting marketing a small business in retail or publishing, can’t it? With so many ways to market your products, where do you even start? According to Kevin Kelly’s viral essay, ‘1,000 True Fans’, successful marketing does not need to be complicated. Simply start by making 1,000…
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Continue reading →: How to have your best year ever
I recently read ‘Your Best Year Ever’ by Michael Hyatt. If you’d like to have an awesome year ahead and aren’t sure how you can do this, here are some useful tips from his book… Upgrade Limiting Beliefs Do you ever have beliefs that hold you back? ‘I don’t deserve…
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Continue reading →: Reflections on the last Year
Wow. It’s the end of the second decade of the new millennium and almost 20 years since Blue Eyed Sun launched. It’s also been 100 years since the GCA launched. It’s been a busy year full of new learnings and shifts in perspective. Here are some of them: Success and…
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Continue reading →: How to reduce plastic on greeting cards
For over thirty years greeting card publishers have been proactive with ensuring the board they use comes from sustainable sources that are, in a sense, farmed crops of trees that are replanted in forests that are managed mindfully. FSC and PEFC accreditation both provide reassurance of this for consumers. With…
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Continue reading →: A Century of Greeting Cards with the GCA
This year the Greeting Card Association celebrates its 100th Anniversary, so I thought I’d take a look at the last ten decades of card sending. You can see even more at the GCA AGM this month. A brief history The custom of sending cards can be traced back to the…
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Continue reading →: Four things I learned at the Landmark Forum
Occasionally, after giving talks on stage, people have asked me if I’ve ever done the Landmark Forum. I had not. My dear friend, Lucy Heavens from Juicy Lucy, had previously recommended the seminar to me as had a couple of other friends. I’d made a load of excuses to avoid…
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Continue reading →: Taking on the Plastic Free July challenge
As part of the #PowerOfOne campaign at Spring Fair this year I committed to taking part in Plastic Free July this year. Since I covered the spread of this grass roots movement for change in my talk on the main stage on the ‘Rise of the Ethical Consumer and the…
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Continue reading →: How to brands stay relevant over timeOne of the great things about building a successful brand that is known for a specific specialty is that you have focus. Buyers know what you are and what you stand for, as do you. The flip side of this is that you can feel like you have all of…
Hello,
I’m Jeremy
Blue Eyed Sun is an award winning card and gift company specialising in gorgeous greetings cards and eco-friendly gifts. Founded by business partners Jo Kirby and Jeremy Corner in 2000, the firm now sells to the best gift and card shops around the world. Customers include leading multiples and a host of top independent retailers.
