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Continue reading →: A Sweet and Simple Marketing Idea
Last year I had the good fortune to see the entertaining speaker and author, Geoff Ramm, share some innovative and simple marketing ideas with a packed audience at the Giftware Association’s Member’s Day. I’ve always loved marketing and enjoy seeing different ways of tackling the age old problem of standing…
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Continue reading →: The Power of Groups
It’s easy to think that we are alone in this world; trapped inside a bag of skin and doing our best to survive. The truth is far more beautiful than that, for we are all profoundly connected with each other and with our environment. Self Made Myth We love the idea…
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Continue reading →: The Greeting Card Project – December Review
This is the final month of The Greeting Card Project where I visit a different shop every week this year and buy and send more greeting cards to see how it improves my relationships and enhances my sense of well being. Here are the final episodes for you to catch…
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Continue reading →: Looking Back on The Greeting Card Project
On Sunday 31st December I will post my final video at YouTube.com/TheGreetingCardProject on a personal quest that has taken me far and wide as I have explored the magic of greeting card sending each week this year. At the start of the year I confessed to the world that, despite…
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Continue reading →: Blue Eyed Sun meets the Small Business Saturday Bus
Blue Eyed Sun MD, Jeremy Corner, was recently invited for a Facebook Live interview with the Small Business Saturday bus in Brighton to discuss greeting cards, retail and small business. Small Business Saturday is held on the 2nd December 2017 in the UK. It’s a grass roots, non-commercial campaign, which…
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Continue reading →: The Greeting Card Project – November Review
This is the penultimate month of The Greeting Card Project where I visit a different shop every week this year and buy and send more greeting cards to see how it improves my relationships and enhances my sense of well being. Here are the latest episodes for you to catch…
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Continue reading →: How to win at cards – The secret to best selling card ranges
Great product is good for everyone: retailers, publishers, suppliers and, most importantly, card senders. If the product is good it’ll sell well. But if all the cards in the industry are good, how do you make sure yours are the best? We can’t all be winners and it’s a very…
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Continue reading →: The Greeting Card Project – October Review
The weeks are flying by on The Greeting Card Project where I visit a different shop every week and buy and send more greeting cards. I had a fun time visiting shops in Scotland, London and Switzerland this month. Here are the latest episodes for you to catch up on:…
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Continue reading →: Eight Changes in Retail Technology
There are some remarkable changes happening in retail technology at the moment – some of which have already made it into our everyday lives and some which might be on their way to mass adoption in the coming years. Here are eight interesting examples of changes in retail technology: Robots…
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Continue reading →: The Digital High Street: Opportunities and Obstacles
There’s no escaping it, we are living in an age of rapid technological growth and it’s having a dramatic effect on our high streets and retail businesses. The internet and online shopping are obvious examples. Payment technology like direct debits, standing orders and online banking have also reduced footfall to…







