Blue Eyed Sun

Blue Eyed Sun - gorgeous greetings cards

What's New

  • The Digital High Street: Opportunities and Obstacles

    The Digital High Street

    There’s no escaping it, we are living in an age of rapid technological growth and it’s having a dramatic effect on our high streets and retail businesses.

    The internet and online shopping are obvious examples. Payment technology like direct debits, standing orders and online banking have also reduced footfall to high street banks and post offices, which in turn has made it tougher for other retailers at these locations.

    Consumers are Changing

    Most of us are using our phones and mobile devices daily. We are sharing our experiences and thoughts and feelings about the world on a regular basis online. The way we consume products is also changing.

    Anything that can be commoditised is and the lowest price has become the dominant choice factor for these items. Only strong brand stories are able to survive the squeeze on pricing that the internet has brought with it. It’s never been more important to be clear on who you are, who your customers are and how you communicate your story to them.

    Consumers are savvier than ever. They often know exactly what they want when walking into stores after having spent hours online researching. They want authentic brands and experiences that they can share online. They want to buy from companies that share their values.

    This changing retail landscape brings with it a number of opportunities that retailers can take advantage of and obstacles that businesses must overcome.

    Opportunities

    Here are four opportunities that digital technology offers retailers:

    1. Clout

    The internet allows you to punch above your weight. Your retail business is no longer restricted by the physical size of your bricks and mortar store. You can project yourself as much bigger than you really are. The web also gives you reach by allowing your brand story to be shared beyond your physical locality.

    2. Amplification

    Social Media allows you to amplify your message by harnessing the power of your raving fans allowing them to shout about you from the rooftops. You can create reassurance through customer reviews and discover what people love and hate about your business. Using tools like Google my Business it’s a lot easier for people to find and talk about your business. It’s also easier to find journalists and PR opportunities to boost your profile.

    3. Global

    The internet is global, which means that you can now sell worldwide at any time for the day or night. Your story can travel to all four corners of the planet. You also have access to digital marketplaces like Amazon with over 20 million customers a month visiting their website. Never before has it been easier to get started selling online, even without a website.

    4. Fast and Fun

    This technological change has brought with it opportunities for personal growth and development on an unprecedented scale. We can train ourselves in almost any subject online. Social Media is allowing to create powerful networks and discover new friendships that can help us to grow. Social selling has become a thing.

    In some respects, it’s never been easier to retail goods or services. For example, my yoga instructor posts pictures of body butters she manufactures at home. The orders are placed in the comments below her posts on Instagram and Facebook and she collects the cash from them when she hands over the goods. She can also take payments by PayPal, where all her customers need to know is the amount and her email. Despite all this, most retailers often have some hurdles to navigate.

    Obstacles

    Here are four obstacles for retailers to overcome on the digital high street:

    1. Time

    We all know that spending time on our phones and digital devices can sometimes feel wasteful. There’s also so much choice that it can be difficult to know where to start. It’s useful to focus on customer needs to decide on your priorities. Then you can allocate sufficient amounts of time to your digital activities. The trick with all online marketing is to be consistent. If you start a weekly blog, make sure that you can keep it up every week.

    2. Finance

    Building websites and investing in digital marketing can be expensive. I always recommend that people test first. So, try selling on an online marketplace, like Amazon, before spending thousands on a website. Your website will never beat Amazon for SEO, efficiency and technological sophistication so test there first. Sort out your Google listing for free first. Buy your web domain and have a simple web page before spending on an ecommerce website.

    3. You’re Unknown

    Building a website is not like starting a shop on the high street, it’s like starting a shop in the desert with no roads to or from it. You need to be discoverable online, so start with something, even if it’s just a Facebook page or a one page website. Get clear on what your brand story is and what makes you unique, then start consistently sharing it online. Think of yourself as a road builder, building links to your digital presence on a daily basis.

    4. Technology

    Tech is changing all the time at a rapid rate. You are a retailer not a web designer, so outsource to experienced eperts to get the best results. Get training so that you make the most of your SEO, social media or ecommerce online. Finally, make sure you study your Key Performance Indicators (KPI’s) each week so that you can adjust quickly as you learn what works and doesn’t.

    Have you adopted aspects of the digital high street yet or do you still have your head in the sand? You must act now. You can begin by getting to know your best customers well, understanding your brand story and start connecting with them online. If you only do one thing though, work hard to reduce queues (e.g. with contactless) and improve customer experience in your shop. This is what most of the technological advances shown are focussed on.

    See below for the slides from my recent talk on The Digital High Street at Autumn Fair, NEC:

  • Blue Eyed Sun launch new Mothers day cards for 2018

    Sew Delightful Mother's Day

    With Mothering Sunday on Sunday 11th March 2018, it's time for retailers to start thinking about getting their Mothers Day cards and Valentines cards ordered before Christmas. We have three wonderful new ranges for Mothers Day 2018...

    Pictured above is our Sew Delightful Mother's Day selection, based on original stitched artworks by Jo Corner. These gorgeous cards are 160mm square and hand finished with jewels.

    Treasure greeting card range

    Pictured above is our new Treasure range of Mother's Day cards, based on original designs by Katy Odey. These beautiful copper flittered cards are 105mm x 148mm.

    Pictured below is our Charming Mother's Day selection, based on original illustrations by Jo Corner. These delightful cards are 160mm square and hand finished with jewels.

    Sold in sixes to trade buyers only, all of our Mothers Day cards are blank inside, barcoded and cello-wrapped with a matching envelope. All Blue Eyed Sun Mothers Day cards are printed on beautiful thick boards from sustainable managed sources. Retailers can order online from our  large selection of designs in the trade only section of our site.

    To stock these ranges in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of  www.blueeyedsun.co.uk or you can recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them.

    Click here to see our 2018 Valentine designs

    See our 2018 Father's Day designs

    Scientists prove that cards are good for your Mother

    Charming Mother's Day greeting cards

  • Blue Eyed Sun launch new Valentines Cards for 2018

    Treasure Valentine Card Range
    Blue Eyed Sun have launched two new ranges of Valentines Cards for 2018. Valentine's Day falls on Wednesday 14th February 2018 and you can order from us right up until the last minute. Lines do sell out, so don't leave it too late! Here's what's new for Valentine's Day 2018:

    Pictured at the top of this post is Blue Eyed Sun's Treasure Valentines range, based on original designs by artist Katy Odey. These gorgeous new Valentine's Day designs are 150mm square.

    Pictured below is the new Be Mine range hot foiled in red foil and hand finished with jewels. Be Mine are also 105mm x 148mm.

    Sold in sixes to trade buyers only, all of our new ranges of Valentines Day cards for 2018 are barcoded, cello-wrapped with a red envelope and blank inside. Our Valentines cards are all printed on FSC board from sustainable managed forests. There is still time to order these cards for your store and we have a large selection of designs online in the trade only section of our site.

    To stock these Valentines Cards in your shop click here. If you'd like to see them in your local shop please tell them and point them towards www.blueeyedsun.co.uk or you can recommend a shop to us by clicking here. You can also visit our stockists page to find a stockist near you.

    See our cards in person at Autumn Fair - Stand 3R02

    Click here to see our 2018 Mother's Day designs

    See our 2018 Father's Day designs

    Be Mine greeting card range

  • Blue Eyed Sun launch new Sew Delightful card range

    Sew Delightful cards

    Blue Eyed Sun have launched a brand new range of everyday cards called Sew Delightful.

    Based on original machine stitched artworks by textile artist Jo Corner, Sew Delightful are embossed to give a beautiful look and a realistic feel. Hand finished with jewels the new 48 new designs include 12 open birthday captions and 36 occasions cards.

    Sew Delightful cards all come cello wrapped with a coloured envelope that is 165mm x 165mm square. Sold in sixes the designs are available for trade customers to order through our agents, by brochure, at shows or logging into Blue Eyed Sun's trade only website.

    A new supplement these Autumn 2017 Additions is on its way to retailers featuring all our latest designs, which are available for delivery from 1st September.

    You can see them all first in person at the events below:

    Autumn Fair International at the NEC in Birmingham 3 - 6 September 2017 - Hall 3 - Stand 3R02

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them. To see an overview of Blue Eyed Sun ranges click here.

  • Blue Eyed Sun additions for best selling Vintage range

    Vintage cards by Blue Eyed SunBlue Eyed Sun have added eighteen new designs to their best selling Everyday greeting card range: Vintage.

    Based on original machine stitched artworks, they are printed and embossed to give a beautiful look and a realistic feel. Hand finished with jewels the new 18 new additions include 12 open birthday captions and 6 occasions cards. The Vintage range has previously also included designs in ChristmasValentine's Day and Mother's Day.

    The cards all come cello wrapped with a coloured envelope that is 165mm x 165mm square. Sold in sixes the designs are available for trade customers to order through our agents, by brochure, at shows or logging into our website.

    A new supplement brochure with Summer 2017 Additions is on its way to retailers featuring all our latest designs, which are available for delivery from 15th July.

    You can see them all first in person at the events below:

    Home and Gift at The Majestic Hotel in Harrogate 16 - 19 July 2017 - Stand GS -58

    Autumn Fair International at the NEC in Birmingham 10 - 13 September 2017 - Hall 3 - Stand 3R02

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them. To see an overview of Blue Eyed Sun ranges click here.

  • Blue Eyed Sun launch new Charming cards

    Charming cards by Blue Eyed SunBlue Eyed Sun are proud to present their colourful new range of 42 handmade CHARMING cards.

    All CHARMING cards are based on original watercolour artworks by artist, Jo Corner. These beautiful cards are litho printed then hand finished with jewels and decoupage elements in the UK.

    CHARMING cards are all blank inside and all come cello wrapped with an envelope that is 170mm x 120mm. Sold in sixes the designs are available for trade customers to order through our agents, by brochure, at shows or on our website. All board used for Charming is responsibly sourced from sustained and managed forests by FSC accredited suppliers.

    You can see these wonderful Charming cards first in person at:

    PG Live 2017 at the Business Design Centre in London 6-7 June 2017 - Stand 524

    Home and Gift at the Harrogate International Centre 16-19 July 2017 -  Stand GS-58

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them. To see what else is new from Blue Eyed Sun click here.

    See our new everyday range of Jangles cards

    See Blue Eyed Sun's Christmas cards 2017

  • Blue Eyed Sun launch new Jangles Cards

    Jangles cards by Blue Eyed SunBlue Eyed Sun are proud to present their colourful new range of 32 hand finished JANGLES cards.

    All Jangles cards are based on original artworks by artist, Jo Corner. These lovely cards are litho printed and hand finished with jewels in the UK.

    Jangles cards are all blank inside and all come cello wrapped with an envelope that is 170mm x 120mm. Sold in sixes the designs are available for trade customers to order through our agents, by brochure, at shows or on our website. All board used for Jangles is responsibly sourced from sustained and managed forests by FSC accredited suppliers.

    You can see these wonderful Jangles greeting cards first in person at:

    PG Live 2017 at the Business Design Centre in London 6-7 June 2017 - Stand 524

    Home and Gift at the Harrogate International Centre 16-19 July 2017 -  Stand GS-58

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them. To see what else is new from Blue Eyed Sun click here.

    See our new everyday range of Charming cards

    See Blue Eyed Sun's Christmas cards 2017

  • New Christmas Cards for 2017 from Blue Eyed Sun

    Charming Christmas cards from Blue Eyed SunChristmas falls on Monday 25th December 2017, and we like our retailers to be prepared well in advance of this key retail period, so here's what Christmas cards are new from us this year...

    Charming (pictured above) are based on beautiful original watercolour artworks by Jo Corner. Hand finished with jewels and decoupage elements, the range includes 30 beautiful Christmas designs to complement our best selling everyday Charming cards. They are 160mm square and come individually cello-wrapped with a red envelope.

    Jangles cards by Blue Eyed Sun

    JANGLES (above) are based on original artworks by Jo Corner. Hand finished jewels this lovely new range includes 24 designs to add to our 30 everyday Jangles cards. These wonderful 120mm x 170mm (7x5 inches) Christmas cards are blank inside and come individually cello-wrapped with a red envelope.

    TINSEL TOWN (below) are based on beautiful original artworks by Jo Corner. Hand finished with jewels, the range includes 30 gorgeous Christmas designs. They are 160mm square and come cello-wrapped with a silver envelope.

    We have a large selection of Christmas cards online in the trade only section of our site, including many that are on special offer. To stock these ranges in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or you can recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them.

    You can see these wonderful Jangles greeting cards first in person at:

    PG Live 2017 at the Business Design Centre in London 6-7 June 2017 - Stand 524

    Home and Gift at the Harrogate International Centre 16-19 July 2017 -  Stand GS-58

    Tinsel Town Christmas cards from Blue Eyed Sun

  • Blue Eyed Sun launch new Fabricadabra cards

    Fabricadabra cardsBlue Eyed Sun are proud to present their colourful new range of 12 hand finished Fabricadabra cards.

    All Fabricadabra cards are based on beautiful original embroidered artworks by textile artist, Jo Corner. These gorgeous cards are litho printed, embossed and hand finished with jewels in the UK.

    Fabricadabra cards are all blank inside and all come cello wrapped with an envelope that is 165mm x 165mm. Sold in sixes the designs are available for trade customers to order through our agents, by brochure, at shows or on our website. All board used for Fabricadabra is responsibly sourced from sustained and managed forests by FSC accredited suppliers.

    You can see these wonderful Fabricadabra greeting cards first in person at:

    Top Drawer Spring 2017 at Olympia in London 15-17 January 2017 - Stand T42

    Spring Fair 2017 at the NEC in Birmingham 5-9 February 2017 - Hall 3 - Stand 3X31

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them. To see what else is new from Blue Eyed Sun click here.

  • Blue Eyed Sun launch new Broderie Greeting Card Range

    Broderie Greeting CardsBlue Eyed Sun are proud to present their beautiful new range of 48 hand finished Broderie cards.

    All Broderie cards are based on stunning original embroidered artworks by textile artist, Jo Corner. These gorgeous cards are litho printed and hand finished with jewels in the UK.

    Broderie cards are all blank inside and all come cello wrapped with an envelope that is 165mm x 165mm. Sold in sixes the designs are available for trade customers to order through our agents, by brochure, at shows or on our website. All board used for Broderie is responsibly sourced from sustained and managed forests by FSC accredited suppliers.

    You can see these wonderful Broderie greeting cards first in person at:

    Top Drawer Spring 2017 at Olympia in London 15-17 January 2017 - Stand T42

    Spring Fair 2017 at the NEC in Birmingham 5-9 February 2017 - Hall 3 - Stand 3X31

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them. To see what else is new from Blue Eyed Sun click here.

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