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Continue reading →: How companies can increase environmental awareness – Podcast
I’ve been speaking more and more about environmental awareness at the major trade shows like Spring Fair and Autumn Fair at the NEC as well as in my column for Progressive Greetings Magazine and on this blog. It’s a subject I’m passionate about and still getting to grips with in…
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Continue reading →: How to go the Distance in Business
Ten years ago I ran my first 26.2 mile race in the inaugural Brighton marathon. Since then, I’ve taken part in several events including London, Paris, Berlin and Edinburgh marathons along with many halves and 10ks. Then, three years ago my life changed and I stopped running. Last month I…
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Continue reading →: The Rise of the Ethical Consumer and how Retailers need to Adapt
The Rise of the Ethical Consumer is a recent trend that is having a profound and rapid effect on the current retail landscape. Over 14 million viewers were shocked to witness vast swathes of plastic waste in our oceans in David Attenborough’s BBC documentary ‘Blue Planet II’ with the majority galvanised…
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Continue reading →: I am not a Greeting Card Publisher
I recently met up with an experienced retailer friend of mine. I love seeing him as we both enjoy shooting the breeze about business and life. I also value his good honest feedback about our business. We were discussing the blind spot in the Johari Window (things that we don’t…
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Continue reading →: Discovering the hidden value of Feedback
The American architect and leader in sustainable development, William McDonough, once taught me that, “Any system without a feedback loop is, by definition: stupid.” What he meant is that any system that isn’t testing the assumptions it’s founded on and then adjusting to feedback isn’t actually learning. This was a…
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Continue reading →: Do Trade Shows Have a Future?
Along with many other areas of our industry, trade shows took a hammering last year. There’s been speculation on some closing down, Pulse has merged into Top Drawer and others are shadows of their former selves. I’ve personally exhibited at over 100 shows and last year, on the back of…
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Continue reading →: The Rise of Customer Experience in Retail
Last month I had an ‘experience.’ It was fun, exciting, inspiring and adventurous. It was sexy too and stimulated my imagination. It gave me everything I wanted and more. It opened my eyes to new possibilities. Before you ask, no, it wasn’t that. It was something quite different, although we…
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Continue reading →: Ten Key Lessons Learned from the Ladder Club
It’s been twenty years since industry friends Jakki Brown and the late Lynn Tait held the first Ladder Club seminar in Leigh on Sea to help new publishers avoid rookie errors that had previously led to the demise of so many start ups in our industry. Starting any business is…
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Continue reading →: How to use a SWOT Analysis to improve your Business
What is a SWOT Analysis? A SWOT analysis is a strategic planning technique to help you achieve your business and personal goals. By considering your internal Strengths and Weaknesses and external Opportunities and Threats (SWOT) it forces you to be specific about your objectives and to identify the key factors…
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Continue reading →: The war on single-use plastic and how we can all help
Dubbed “The Blue Planet Effect” shocking images of vast swathes of rubbish in our oceans in David Attenborough’s documentary aired on the BBC appear to have galvanised millions of viewers to take action in the war on single-use plastic. The Queen has announced a ban on single use plastics on…
Hello,
I’m Jeremy
Blue Eyed Sun is an award winning card and gift company specialising in gorgeous greetings cards and eco-friendly gifts. Founded by business partners Jo Kirby and Jeremy Corner in 2000, the firm now sells to the best gift and card shops around the world. Customers include leading multiples and a host of top independent retailers.
