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Continue reading →: The Ladder Club Seminar 2014
The Ladder Club is an annual seminar to support new and aspiring greeting card publishers to climb the ladder to success in the card industry. It's organised by Lynn Tait and has been an incredible support to so many artists and new card publishers for many years, helping them to avoid the pitfalls that…
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Continue reading →: Our Top 10 Business Tools
For small businesses it’s difficult to keep up with all of the technology available to us these days, much of which is actually free. We've done quite a lot of work on this ourselves over the last few years and are constantly learning new tools that we love to share. Here are…
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Continue reading →: Anthony Nolan, the Berlin Marathon and a Greeting Card
Last weekend I completed the Berlin marathon to raise funds for Anthony Nolan, a charity which takes back lives from leukaemia by providing life saving donors for patients in need of a bone marrow transplant. I had the most amazing run considering I only managed 8 weeks training due to…
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Continue reading →: Are trade shows still worth it?
Since Blue Eyed Sun began in 2000, I have spent a full year of my life in trade show halls setting up stands and exhibiting our greeting cards to visitors. The costs have risen considerably and are now pushing £400 per square metre for a small shell scheme stand. This…
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Continue reading →: Overcoming the Challenges of Exporting Overseas
Here are the slides from my talk on Exporting Overseas with UKTI at Autumn Fair International today. All of the links and logos in the slides are clickable and the hyperlinks will take you to the respective websites. A video of the talk is embedded below. Although Blue Eyed Sun has…
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Continue reading →: Why should you care about Thinking of You Week?
Years ago I attended a greeting card industry seminar, not unlike the Ladder Club days for new publishers that I speak at each year. I remember a speaker proudly stating that she never sent greeting cards and that this was not uncommon amongst card publishers. The statement has preyed on…
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Continue reading →: How to get more customers to your retail business
There is no doubt that bricks and mortar retailers have had their work cut out for them in recent years. Take post offices, for instance, many used to enjoy high footfall with many regular visitors collecting benefits cheques, pensions, etc. Much of this is now done by direct debit and,…
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Continue reading →: Thinking of You week announced by the GCA
I am very excited to share with you details of a project I have been working on with the Greeting Card Association this year. Following the success of our Festive Friday card sending campaign, the GCA are proud to announce 'Thinking of You Week' which will highlight the emotive power of sending…
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Continue reading →: Cello bags for greeting cards and the environment
Cellophane bags are commonly used on greeting cards in the UK and around the world. Whilst there was a time when lots of retailers would stock cards without wrapping, these days many are now demanding it from their suppliers. Cello bags protect greeting cards from the many fingers that touch them on…
Hello,
I’m Jeremy
Blue Eyed Sun is an award winning card and gift company specialising in gorgeous greetings cards and eco-friendly gifts. Founded by business partners Jo Kirby and Jeremy Corner in 2000, the firm now sells to the best gift and card shops around the world. Customers include leading multiples and a host of top independent retailers.
