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The Greeting Card Project - March Review

The Greeting Card Project - March Review

The Greeting Card Project is my year of sending more greeting cards and recording a video diary of my experiences, the shops I visit, the cards I send and my own personal and emotional journey. I've had a lot of fun making The Greeting Card Project during March and I'm really enjoying sending more cards. I feel that the short films are gradually improving. I'm also feeling a lot more comfortable in front of the camera. Mind you, it's still a challenge to stay composed when there are other people watching me talk at my phone in public. Here's a quick update on what I've been up to on YouTube this month. Click on the images below to watch the videos:

I recently attended a GCA industry event and asked different card publishers what their mothers meant to them and why Mother's Day still matters. It was really interesting to hear the different responses. I decided to mix the format up a little bit and experiment on a shorter video that's more shareable, so I didn't visit any shops in this one.

I enjoyed shopping for Mother's Day cards at Carly's in the lovely historic village of Knowle. I also interviewed neuroscientist Dr Lynda Shaw to find out why it feels so good to use my new Lamy fountain pen to write my greeting cards. This week I created my personal Instagram account to promote The Greeting Card Project and gathered over 150 followers in 24 hours before I posted my first post! Click here to follow me here on Instagram.

I have written most of the cards I've bought on The Greeting Card Project in capital letters. This is primarily because I feel self conscious about how terrible my cursive handwriting is. Capital letters are very 'shouty' though. Whilst it might work for the words 'HAPPY BIRTHDAY', it's not great for feeling connected as it's a little aggressive and is not a very gentle way of writing. I decided to try and get to grips with my handwriting by talking to Pen to Paper, a specialist independent shop in the North Lanes of Brighton. I also send birthday cards to three friends that inspire me.

I love visiting the Tate Modern. It is a spectacular building with great views of London and four different shops within. They have an eclectic mix of unusual cards and some from their in-house set up which feature their artists. This week's focus is on cards for friends I haven't seen for a long time. It felt so lovely to reach out to them with a greeting card for their birthdays. I also decided to revamp all of the thumbnails for my videos as I wasn't particularly happy with them. The new ones look much better and will hopefully attract more click throughs.

I'm not getting as much feedback on my videos this month, so I've started to look further afield to see if I can join more groups of people who like cards and might be interested in my project. I need all the comments I can get so that I can keep making better videos.

The third month of the channel had 1,008 views with viewers watching over 29 hours of The Greeting Card Project for an average of 1:44 per video. The channel gained 11 more subscribers,  37 shares and accumulated 35 likes and 9 dislikes.

If you do watch and enjoy the videos please pop over to YouTube and subscribe, as I need to get to 100 subscribers in order to get the specific URL for the project (at the moment it's just a random string of numbers). I'd also love it if you followed the project on my personal Twitter account @JeremyCorner and my new personal Instagram @JeremyCorner.

Where possible there are hyperlinks to all of the featured companies beneath each YouTube video.

My February Review of The Greeting Card Project

Read my January review of The Greeting Card Project

Learn why I started The Greeting Card Project