{"id":6918,"date":"2017-01-29T07:49:58","date_gmt":"2017-01-29T07:49:58","guid":{"rendered":"https:\/\/www.blueeyedsun.co.uk\/blog\/?p=6918"},"modified":"2017-03-11T13:46:19","modified_gmt":"2017-03-11T13:46:19","slug":"the-greeting-card-project-january-review","status":"publish","type":"post","link":"https:\/\/www.blueeyedsun.co.uk\/blog\/the-greeting-card-project-january-review\/","title":{"rendered":"The Greeting Card Project &#8211; January Review"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6948\" src=\"https:\/\/www.blueeyedsun.co.uk\/news\/wp-content\/uploads\/2017\/02\/TGCP-JanuaryReview.jpg\" alt=\"TGCP - January Review\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.blueeyedsun.co.uk\/blog\/wp-content\/uploads\/2017\/02\/TGCP-JanuaryReview.jpg 800w, https:\/\/www.blueeyedsun.co.uk\/blog\/wp-content\/uploads\/2017\/02\/TGCP-JanuaryReview-300x169.jpg 300w, https:\/\/www.blueeyedsun.co.uk\/blog\/wp-content\/uploads\/2017\/02\/TGCP-JanuaryReview-768x432.jpg 768w, https:\/\/www.blueeyedsun.co.uk\/blog\/wp-content\/uploads\/2017\/02\/TGCP-JanuaryReview-624x351.jpg 624w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>I can&#8217;t believe I made a New Year&#8217;s Resolution to film, edit and produce a short video about greeting cards each week for The Greeting Card Project on <a href=\"https:\/\/www.youtube.com\/channel\/UCkoGPMBMF5_YJ4jXc4dRw8w\">YouTube<\/a>.\u00a0I&#8217;ve now made 5 videos and I&#8217;m amazed at how easy it is to find reasons to send cards each week. I thought I&#8217;d just be buying one card a week, but most weeks I&#8217;m purchasing at least three. It&#8217;s been really fun visiting different card shops and buying greeting cards for friends and loved ones. Here&#8217;s a summary of the videos I&#8217;ve made this month. Click on the images to watch them.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zpPHmGNtuKA\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In my latest video I learned to get specific about why viewers should watch my videos. I&#8217;d come from a business lunch in London\u00a0with the Department for International trade and a small group of diverse businesses where I&#8217;d been asking them how they connected with their customers. Did they send cards for instance? I really do feel like businesses miss a trick just sending emails at Christmas time. These days greeting cards stand out more than ever and are a powerful way of connecting on a personal level with clients. We all prefer\u00a0to buy from people rather than companies.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/E70A5OWyzyU\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The week before, I explored\u00a0a shop in London and visited Top Drawer Spring at Olympia trying to track down a tenth birthday card for my son. I created\u00a0a\u00a0homemade card for him which he loved. After\u00a0watching the video of it\u00a0he he said he wanted to keep it private, so I&#8217;ve removed, edited and reposted the clip. One of the things I&#8217;ve had to get good at is remembering to take nice thumbnail photos before I write and send the cards. It&#8217;s one of the top tips I picked up from YouTubers <a href=\"https:\/\/www.youtube.com\/user\/Tomohawk1989\">Tomohawk<\/a> and <a href=\"https:\/\/www.youtube.com\/user\/NettyPlays\">NettyPlays<\/a>: Spend time making\u00a0good thumbnails.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MhEuJlW4jEc\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>My son often helps me to film The Greeting Card Project\u00a0and we had a lot of fun making Week Three together. The out-takes were amusing, so I thought it would be interesting to include them to see if they generated more engagement and more shares. It&#8217;s still early days, so it&#8217;s hard to know for sure, but those that did watch the video enjoyed it. It is fun.\u00a0I\u00a0also noticed that the simple act of sending the cards for three weeks has had a positive\u00a0effect on\u00a0my well being.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/q7vc55biuXA\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>It&#8217;s been 17 years since Jo created Blue Eyed Sun and took her first range of Glass Enamel greeting cards into Malarkey&#8217;s on Bond Street. The owner at the time ordered her largest special offer and the journey of the business began. You never forget your first customer and it was great to include them in The Greeting Card project this week. I was also reminded\u00a0that there&#8217;s something really exciting about popping a greeting card into a post box.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/uu77JHNTUkk\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>I&#8217;ve been wanting to do The Greeting Card Project\u00a0for a couple of years and I kept putting it off because I wasn&#8217;t sure if people would be interested. I&#8217;ve decided that it&#8217;s going to be a personal exploration and\u00a0that what others\u00a0think of it\u00a0isn&#8217;t my primary goal. The simple truth is\u00a0I want to send more cards. \u00a0I want to spend more time focussing on my friends and loved ones. I also want to see if the simple act of sending more cards will change how I feel and how I engage with the world. I do love sending cards. I have done since I was a child. Spending time being grateful and thanking people for Christmas gifts was really lovely and I feel closer to my friends and loved ones\u00a0doing this. It was also exciting and nerve wracking to make the first video.<\/p>\n<p>The first month of the\u00a0channel had 1,232 views with viewers\u00a0watching over 50 hours of\u00a0The Greeting Card Project for an average of 2:26 per video. The channel gained 39 subscribers and accumulated\u00a040 likes.<\/p>\n<p>If you do watch and enjoy the videos please pop over to my <a href=\"https:\/\/www.youtube.com\/channel\/UCkoGPMBMF5_YJ4jXc4dRw8w\">YouTube Channel<\/a> and subscribe. I need to get to 100 subscribers in order to get the specific\u00a0URL for the project (at the moment it&#8217;s just a random string of numbers). I&#8217;d also love it if you followed the project on my personal Twitter account <a href=\"https:\/\/twitter.com\/JeremyCorner\">@JeremyCorner<\/a><\/p>\n<p><a href=\"https:\/\/www.blueeyedsun.co.uk\/blog\/the-year-of-video\/\">Read more about\u00a0my year of video here<\/a><\/p>\n<p><a href=\"https:\/\/www.blueeyedsun.co.uk\/blog\/the-greeting-card-project-february-review\/\">My February Review of The Greeting Card Project<\/a><\/p>\n<p><a href=\"https:\/\/www.blueeyedsun.co.uk\/blog\/what-is-ors-network-thinking\/\">What is ORS Network thinking?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I can&#8217;t believe I made a New Year&#8217;s Resolution to film, edit and produce a short video about greeting cards each week for The Greeting Card Project on YouTube.\u00a0I&#8217;ve now made 5 videos and I&#8217;m amazed at how easy it is to find reasons to send cards each week. I thought I&#8217;d just be buying [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[114,113],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Greeting Card Project - January Review - BES Blog<\/title>\n<meta name=\"description\" content=\"A summary of my first month sending more greeting cards as part of my New Year&#039;s resolution. 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