{"id":4913,"date":"2014-09-01T15:00:00","date_gmt":"2014-09-01T14:00:00","guid":{"rendered":"https:\/\/www.blueeyedsun.co.uk\/blog\/?p=4913"},"modified":"2016-08-29T22:14:34","modified_gmt":"2016-08-29T21:14:34","slug":"why-thinking-of-you-week","status":"publish","type":"post","link":"https:\/\/www.blueeyedsun.co.uk\/blog\/why-thinking-of-you-week\/","title":{"rendered":"Why should you care about Thinking of You Week?"},"content":{"rendered":"<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><a href=\"https:\/\/www.blueeyedsun.co.uk\/news\/wp-content\/uploads\/2014\/09\/Thinking-of-you-week-why3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4926\" src=\"https:\/\/www.blueeyedsun.co.uk\/news\/wp-content\/uploads\/2014\/09\/Thinking-of-you-week-why3.jpg\" alt=\"Why Thinking of You Week\" width=\"800\" height=\"278\" srcset=\"https:\/\/www.blueeyedsun.co.uk\/blog\/wp-content\/uploads\/2014\/09\/Thinking-of-you-week-why3.jpg 800w, https:\/\/www.blueeyedsun.co.uk\/blog\/wp-content\/uploads\/2014\/09\/Thinking-of-you-week-why3-300x104.jpg 300w, https:\/\/www.blueeyedsun.co.uk\/blog\/wp-content\/uploads\/2014\/09\/Thinking-of-you-week-why3-624x216.jpg 624w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><span style=\"letter-spacing: 0.0px;\">Years ago I attended a greeting card industry seminar, not unlike the <a href=\"https:\/\/www.blueeyedsun.co.uk\/blog\/tag\/the-ladder-club\/\">Ladder Club<\/a> days for new publishers that I speak at each year. I remember a speaker proudly stating that she never sent greeting cards and that this was not uncommon amongst card publishers. The statement has preyed on my mind ever since as an insidious problem within our industry. I don<\/span><span style=\"font-family: 'Arial Unicode MS'; letter-spacing: 0px;\">\u2019<\/span><span style=\"letter-spacing: 0.0px;\">t have the facts on how widespread this issue is, but I do know that I personally could do better with the number of cards I send each year.<\/span><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><span style=\"letter-spacing: 0.0px;\">As card publishers, suppliers and retailers we should be the ones that are using these products the most. If we don<\/span><span style=\"font-family: 'Arial Unicode MS'; letter-spacing: 0px;\">\u2019<\/span><span style=\"letter-spacing: 0.0px;\">t use them why should anyone else? Given that the industry is dominated at board level by men and 80% of card buyers are women, it must surely help us improve our offering and make the card sending tradition stronger if we are sending more cards ourselves?<\/span><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><span style=\"letter-spacing: 0.0px;\">None of us know what will happen to the card industry in years to come and whether or not future generations will enjoy cards as much as those previous have. We can<\/span><span style=\"font-family: 'Arial Unicode MS'; letter-spacing: 0px;\">\u2019<\/span><span style=\"letter-spacing: 0.0px;\">t control these things, but we can control what we do now. That is why I have been so excited about working with the <a href=\"http:\/\/www.greetingcardassociation.org.uk\/about\/meet-the-gca-council\">Greeting Card Association Council<\/a> to create and launch both <a href=\"https:\/\/www.blueeyedsun.co.uk\/blog\/festive-friday\/\">Festive Friday<\/a> and now <a href=\"https:\/\/www.blueeyedsun.co.uk\/blog\/thinking-of-you-week\/\">Thinking of You\u00a0Week<\/a> to help promote card sending by starting with card publishers ourselves.\u00a0<\/span><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><span style=\"letter-spacing: 0.0px;\">This month I agreed to take part in a dry run of Thinking of You Week, a new event being held in the last week of September to highlight the emotional power of sending and receiving cards. I roped in some of my colleagues at Blue Eyed Sun to join me. Everyone who took part in the initiative had fun doing it and enjoyed taking the time to stop and think about friends, family and loved ones. I&#8217;ll be updating more on their stories later this month.<\/span><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><span style=\"letter-spacing: 0.0px;\">The quality of our relationships is based on the quality of our communication. Cards are such a great way of communicating that we care, by taking the time to consider others and what we<\/span><span style=\"font-family: 'Arial Unicode MS'; letter-spacing: 0px;\">\u2019<\/span><span style=\"letter-spacing: 0.0px;\">d like to say to them.\u00a0<\/span><span style=\"letter-spacing: 0px;\">We know that <a href=\"https:\/\/www.blueeyedsun.co.uk\/blog\/scientists-prove-that-greeting-cards-are-good-for-your-mother\/\">scientific studies show that receiving cards makes people feel more special<\/a> than receiving texts and Facebook messages. Because there are less letters and cards received in the post these days, I believe they may have an even stronger power now. It is said that receiving cards can even stave off depression for recipients. I think it can help the senders with this too.\u00a0<\/span><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><span style=\"letter-spacing: 0.0px;\">Whatever you focus on you<\/span><span style=\"font-family: 'Arial Unicode MS'; letter-spacing: 0px;\">\u2019<\/span><span style=\"letter-spacing: 0.0px;\">re going to feel. Focussing on being grateful for what you have in your life and the people you care for means that you take your mind off yourself. Fear disappears when you are grateful, as does stress.\u00a0<\/span><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><span style=\"letter-spacing: 0.0px;\">What are you grateful for? Start with yourself, then your close family and friends and all those who are important to you. This is what I did when I sat down to write my cards for Thinking of You Week. Pretty quickly I found that there were a number of events or reasons to send cards to the people I care about. It wasn<\/span><span style=\"font-family: 'Arial Unicode MS'; letter-spacing: 0px;\">\u2019<\/span><span style=\"letter-spacing: 0.0px;\">t as difficult as I thought it would be. It helped that somehow all of my Facebook contacts birthdays have downloaded into my iPhone<\/span><span style=\"font-family: 'Arial Unicode MS'; letter-spacing: 0px;\">\u2019<\/span><span style=\"letter-spacing: 0.0px;\">s calendar. <\/span><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><span style=\"letter-spacing: 0.0px;\">The hardest part was tracking down all of the addresses I needed. Remember that card sending is an important, meaningful tradition for older generations who will greatly appreciate the time and effort that you have taken to think of them. You might also find that it&#8217;s a more powerful way of connecting with everyone who is important to you.<\/span><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><span style=\"letter-spacing: 0.0px;\">Staying connected in meaningful ways with my friends and family is so important to me\u00a0that I am very grateful for the opportunity to take part in this initiative. I hope that you do too. This really is a wonderful idea that<\/span><span style=\"font-family: 'Arial Unicode MS'; letter-spacing: 0px;\">\u2019<\/span><span style=\"letter-spacing: 0.0px;\">s worth spreading so please do get involved and send some extra cards during the last week of September.<\/span><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><a href=\"https:\/\/www.blueeyedsun.co.uk\/blog\/thinking-of-you-week\/\"><span style=\"letter-spacing: 0.0px;\">Click to find out more about Thinking of You Week<\/span><\/a><\/p>\n<p style=\"margin: 0px; font-size: 15px; line-height: normal; font-family: Calibri;\"><a href=\"https:\/\/www.blueeyedsun.co.uk\/blog\/scientists-prove-that-greeting-cards-are-good-for-your-mother\/\"><span style=\"letter-spacing: 0.0px;\">Read more about scientific studies on card sending<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Years ago I attended a greeting card industry seminar, not unlike the Ladder Club days for new publishers that I speak at each year. I remember a speaker proudly stating that she never sent greeting cards and that this was not uncommon amongst card publishers. The statement has preyed on my mind ever since as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[69],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why should you care about Thinking of You Week?<\/title>\n<meta name=\"description\" content=\"Thinking of You Week and why it&#039;s important for those in the card industry to be involved in. 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