Blue Eyed Sun

Blue Eyed Sun - gorgeous greetings cards

BES Blog

  • 2012 Mother's Day cards from Blue Eyed Sun

    Vintage Mother's Day Greetings Cards

    We've had an incredible response to our Mother's Day cards this year. With Mothering Sunday on Sunday 18th March 2012, you still have a few weeks to add to your offering or even catch up on last minute ordering. Here's what's new from us...

    Pictured above is the Vintage Mother's Day Range based on original embroideries by Jo Corner and embossed to give a realistic relief effect. Produced on FSC certified board, these cards are hand finished with jewels and were recently released in Everyday.

    Below is the Jingles Mother's Day Range printed in cold foil which gives a shiny multi-coloured effect. Mixed with watercolour paintings and top selling messages this range is also hand finished with jewels in our Brighton workshops.

    Sold in sixes to trade buyers only, both ranges are barcoded and cello-wrapped with a matching envelope. The cards are 160mm square and blank inside.

    There is still time to order these cards for your store and we have a large selection of designs online in the trade only section of our site. To stock these ranges in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of  www.blueeyedsun.co.uk or you can recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them.

    Jingles Mother's Day Greetings Cards

  • 12 Top Tips for Trade Show Visitors

    I recently worked out that I have spent over eight months of my life exhibiting at shows! In that time I have seen a lot of buyers come and go past our stands, so I thought I'd share the top 12 things I've noticed good buyers do to make their visit successful.

    1. Plan Who You are Going to See

    Buyers who know where they are going at the show save time, money and energy. Often they have a list of suppliers and stand numbers written down on their note pad. They tend to look out for new suppliers on the way round to the ones they plan to see or if they have time afterwards. A notepad works well for planning and now Spring Fair have released an app that makes planning even easier for tech savvy buyers who have smart phones and ipads.

    2. Know What You Need

    This might sound obvious, but if, for example, you have a greetings card section in your shop it is worth making a note of what stocks you are low on. Are you almost out of 40th birthday cards? Note down shortages and be sure to note best selling products that you are low on. Focus on stocking up on items that are going to grow your sales. Best sellers can be as important as New Products.

    3. Set Your Budget

    In this climate we all need to keep an eye on our stock and not over order on things we don't need, but keep stock of products that sell well. To keep an eye on this, it's worth setting a budget for each department in your store. Eg cards, gifts, jewellery, etc. Make sure your budget matches what sells well. If you sell more cards than gifts, allocate more to the card budget. Stick to your plan when at the show. You can almost aways top up orders when you get back to the shop.

    4. Wear Sensible Shoes

    High heels may look fab, but at large shows like Spring Fair where there are miles to cover you will suffer for your vanity. Take 2 pairs of comfortable shoes and alternate them each day for maximum comfort.

    5. Bring a wheelie bag (or a man with strong arms who likes shopping... if he exists)

    Brochures soon stack up when you are on your way round the shows and a trolley bag can really take the strain off your arms. You don't need to look like a blue rinser heading down to the shops, think jet setter with wheeled hand luggage. Buyer Chic.

    6. Grab the Show Guide and Bookmark the Show's Website

    Sometimes you can pick up ideas from browsing the guide or the show's site that can help you find a new supplier worth having. It's a lot easier than walking aisle after aisle in the hope of finding that elusive new best seller.

    7. Drink Water

    Bottled water is a must at shows. The halls can be warm and dry, we're all talking a lot and moving a lot. If you feel thirsty you are already dehydrated. Your concentration slips massively when you are not hydrated and you need to be on your game. Sip water throughout the day. I get through 2-3 litres of water a day on my stand! Avoid alcohol and sugary drinks. Both can lead to burn out and get in the way of you being at your best.

    8. Watch What You Eat

    When I worked in the film industry, we avoided feeding the camera crews meat for lunch as it slowed them down. If you want to avoid tiredness and aren't veggie, save meat for your evening meal. Sugary snacks and drinks will also cause your blood sugar to spike and crash. Unsalted nuts are a great way of avoiding hunger pangs and try to eat salads (think green) during the day.

    9. Get a Map and Know Your Route

    Many shows are spread over several halls that can inter-connect in unusual ways. Knowing your way around can save you lots of wasted energy. Get the space clear in your mind before you go and grab a map if you struggle with doing this.

    10. Bring Your Business Cards

    One of the top things visitors leave on their kitchen table at home is their business card! Make sure you remember yours and that it has your phone number, email, name, position and shop address on it. Having a typed up sheet with details of who owns the business, who takes care of accounts payable and two referees can also save you time when opening new accounts.

    11. Pre-Register for the Show

    It's free to pre-register for almost all trade shows in our industry these days. If you do this you will avoid having to pay the entry fee of £20 or more on the day. Remember to bring your badge or your registration details to pick up your badge at the show.

    12. Book Accommodation in Advance

    Big trade shows like Spring Fair lead to a large shortage of rooms available, so it's worth booking many months in advance. If you are late to find somewhere, look in the centre of the neighbouring city and commute to the the venue each day. For example at Birmingham there are often plenty of rooms in the centre and the NEC is a five minute train ride away. There are also often rooms further up the motorway that might look far away but are actually only 20-30 minutes by car.

    Blue Eyed Sun are next exhibiting at Spring Fair 2015 - Stand 4L66

    Remember to look out for Blue Eyed Sun's latest Greetings Card ranges at all good UK trade shows.

  • Blue Eyed Sun at Spring Fair 2012 - Stand 4J66 in Hall 4

    New Vintage Christmas Cards from Blue Eyed Sun

    How to find Blue Eyed Sun at Spring Fair

    Wow! It will be our tenth year Spring Fair International this week! Please do come and celebrate with us in Hall 4 on the main boulevard at Stand 4J66 and view all of our latest ranges in person. We'd love to see you there. We are previewing our new Christmas 2012 collection and will be showing our recently launched Vintage Everyday range. All of our Spring 2012 designs are also on display for any last minute Valentines, Mothers or Fathers Day orders. For free tickets to Spring Fair please click here.

    About Spring Fair

    Spring Fair runs from Sunday 5th February until Thursday 9th February from 09:00 - 18:00 and brings together an inspirational showcase of over 340 British greetings card publishers in Hall 4 at the National Exhibition Centre (NEC) Birmingham. This is the biggest trade show of the year for our industry. It attracts buyers from all over the world and is the leading showcase of innovation and creativity in the global Greetings Card market. With the move of the Greetings & Stationery Section from Hall 3 to Hall 4, a new layout aimed at improving flow and the return of card giants Hallmark and Carte Blanche Greetings it should be a fantastic show. Spring Fair attracts over 70,000 visitors and features a massive range of products, so don't miss it!

    A Spring Fair App has just been launched to make your visit easier. Download the Spring Fair App for your phone or iPad here.

    Where to Stay at Spring Fair

    Accommodation can be tough to find when the show is on and places get booked up months in advance. Also hotels close to the show charge much higher rates during this week. A useful tip is to look at hotels in Birmingham City Centre (which is a short train ride from the NEC) and also consider hotels that are 30 minutes away by motorway (people don't usually book these as they look far on the map, when actually they are quite close because the roads are fast). If you are travelling by car it is worth getting in early to avoid the Birmingham rush hour.

    How to get to Spring Fair

    Travel to the show is easy with excellent rail and motorway links. The NEC post code is B40 1NT (if you use a sat nav). You can park for free in several car parks on site, all of which have free shuttle buses to take you around the complex. Birmingham International Rail Station is a 5 minute walk from the show as is Birmingham International Airport. It is an 80 minute train ride from London Euston Rail Station. You can also click on the map below to plan your journey.

    When you get to Spring Fair do remember to come and say hi to us on Stand 4J66.

    Can't make the show? Click here to request access all of our designs online.


    View Larger Map

  • Mary Portas seeking Independent Shops for New TV Series

    Mary Portas seeking Independent Shops for New TV Series

    Retail guru, Mary Portas, is back with a brand new series for Channel 4. Having watched her work wonders on retailers' stores in previous series, this is a fantastic opportunity for any of our customers who are struggling to expand in the current climate. The TV exposure alone will be a major boost to your business. Couple this with Mary's expert advice on branding, store layout, buying, customer service, etc and this could be just the catalyst you need to take your business to the next level. Remember, amazing things happen when you take massive action!

    To apply to take part in this incredible opportunity contact maryp@optomen.co.uk or telephone 020 32275896.

  • A Video Snapshot of the Top Drawer Spring 2012 Card Section

    We had an incredible time at Top Drawer Spring last week. The greetings card section in particular looked so good that we decided to whip up a quick video to show it to you. Just click on the triangular play button above to watch our 40 second snapshot of the show.

    We have exhibited at every Top Drawer Spring since they started 10 years ago at Olympia and this was our best ever! The response to our new Vintage range has been amazing and we are inundated with orders at the moment. We have also been turning around a lot of last minute Valentine's orders too. Plus getting loads of great feedback on our new website. Thanks to everyone who stopped by to see us. If you didn't make it, we are next exhibiting in Hall 4 on Stand J66 at Spring Fair in Birmingham.

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of  www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them.

  • Blue Eyed Sun at Top Drawer Spring 2012 - Stand B12

    We are celebrating 10 years of exhibiting at Top Drawer Spring this weekend, so please do visit Stand B12 to see all of our latest ranges in person. We are launching our new Vintage Everyday range at the show and also have all our Spring designs on display for any last minute Valentines, Mothers or Fathers Day orders. For free tickets to Top Drawer Spring please click here.

    Top Drawer Spring runs from Sunday 15th January until Tuesday 17th January from 09:30 - 18:00 and brings together an inspirational showcase of over 700 carefully selected British and International suppliers to Earl Court One in London. This trade show showcases all of the latest product launches, cutting edge designs and must have products for 2012 helping design-led gift shops stand out on the high street. It attracts over 15,000 visitors and the top buyers and suppliers in the industry so don't miss it!

    Travel to the show is easy with two London tube stops within 500 metres of Earls Court One at West Brompton station (district line and overland train) and Earls Court Tube Station (Picadilly and District Lines). Click here for the transport for London website.

    The post code for Earl Court is SW5 9TA, if you are driving. You can park at Seagrave Road Car Park and on site in the Red Car Park, but you book in advance as it is expensive on the day and they do get full. Click here to book parking at Earls Court. Be advised that the Hammersmith Flyover is closed for emergency repairs throughout January 2012. More info can be found on alternative routes on the Transport for London link above. You can also click on the map below to plan your journey.


    View Larger Map

  • Blue Eyed Sun launch new Vintage Everyday Range

    Blue Eyed Sun have launched a gorgeous new Everyday range called Vintage.

    Based on original stitched artworks, they are printed and embossed to give a beautiful look and a realistic feel. Hand finished with jewels the range includes 12 open birthday captions  and 42 occasions cards. Based on our best selling Mother's Day and Valentine ranges for 2012, they all come cello wrapped with a coloured envelope that is 165mm x 165mm square. Sold in sixes the designs are available for trade customers to order through our agents, by brochure, at shows or logging into our website.

    You can see them all in person at the events below. For free trade show tickets click here.

    Top Drawer Spring at Earls Court in London 15-17 January 2012 - Stand B12

    Spring Fair International at the NEC in Birmingham 5-9 February 2012 - Hall 4 - Stand 4J66

    To stock these cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of  www.blueeyedsun.co.uk or recommend a shop to us by clicking here. You can also visit our stockists page to find a store near you that may be selling them.

  • Blue Eyed Sun launch new website

    Blue Eyed Sun have updated and improved on their internet presence with a new website, a new blog and presence on social media platforms Twitter, Facebook and LinkedIn. A fantastic new video introducing the company to buyers has also been added to their home page at www.blueeyedsun.co.uk

    The public site gives a taste of what the company offers as well as information on their latest launches, trade show stands, news and stockists. There is also an improved trade login area, where customers can view all designs, place orders, save orders and create wish lists. Designs can be chosen by range, by occasion, by what's new or by special offer and navigation is fast and easy. Customers can also change their passwords, update their contact information, track web order history and re-order. Payments by credit card are taken securely through Sagepay and there is a useful video giving buyers a whistle stop tour of the new features.

    With 30 million Facebook users in the UK, half of which logon daily and spend an average of 22 minutes each there, Blue Eyed Sun has joined the social media revolution. Mainly as a way of connecting with buyers and fans who like to use these platforms and to help customers promote their businesses.

    Like Blue Eyed Sun on Facebook by clicking here.

    Follow Blue Eyed Sun on Twitter by clicking here.

    Network with Blue Eyed Sun on Linkedin by clicking here.

  • Blue Eyed Sun strengthens IP Protection with Copywatch

    Blue Eyed Sun has rolled out the use of the new Copywatch logo from the Giftware Association

    on all of its marketing materials including their brochure, website and their trade show stands.

    This logo and the intellectual Property Protection support from the GA sends a clear signal

    to copycats and any companies seeking to profit from unlicensed Blue Eyed Sun artwork.

    Copywatch

  • Customers in Love with Valentine Ranges

    Two beautiful new Valentine ranges have been launched by Blue Eyed Sun and customers are head over heels in love with them. They are being stocked nationwide in leading retailers across the UK this February, so don't miss them!

    Pictured above is the stunning L'Amore Valentine range of 12 designs, which are hot foiled twice and embossed on brushed silver metallic board (white inside). They are beautifully printed and unlike anything else on the market.

    Below is the Vintage Valentine Range based on original embroideries by Jo Corner and embossed to give a realistic relief effect. This range is also hand finished with jewels and will soon be released in an Everyday format due to popular demand.

    Sold in sixes to trade buyers only, both Valentine ranges are barcoded and cello-wrapped with a red envelope. They are 160mm square and blank inside.

    To stock these Valentine cards in your shop click here. If you'd like to see them in your local shop please tell them and point them in the direction of  www.blueeyedsun.co.uk. You can also visit our stockists page to find a store near you that may be selling them.

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