The UK Greeting Card Association launched the Festive Friday campaign last year to encourage card publishers and retailers to send their Christmas cards early to help remind everyone to remember to send theirs. There are around 100,000 people working directly and indirectly with the UK card industry. If each of us sends 10 Christmas cards to arrive in the first week of December it will have a fantastic ripple effect from those first million gestures. Last year had a fantastic effect on our industry and we hope that this fun initiative will continue for many years to come.
At Blue Eyed Sun we've been getting into the Christmas spirit ourselves and held a 'christmas card writing hour' for our team to write and send cards to their loved ones. We sponsored the cards, their time and the postage to support the GCA campaign. All our team had to do was to write as many cards as they wanted to in the hour. We managed 104 Christmas cards between us, which will be making their way via Royal Mail over the weekend to their lucky recipients.
Our team had a lot of fun on Festive Friday 2014 with Christmas jumpers and Santa hats to get us in the mood. It's a wonderful feeling when we think about all of the love going out into the world from this short amount of time dedicated to card sending and we recommend it to anyone involved in the card industry.
Even if you are not in the card industry, it is a special time of year to connect with your customers, friends and loved ones. Send them a nice Christmas card with a warm message in it expressing your gratitude and wishing them all the best for 2015. We hope you enjoy spreading festive cheer around the world.
Remember that cards really can have valuable emotional impact in your loved ones' lives.
There are only a few days left to get cards in the post though, so do get started this week. I've listed the Royal Mail's last posting dates below. Want to print this info out for your customers? Click here to download the dates in a PDF.
Find out more about Blue Eyed Sun's Christmas cards for 2014 here. Available at all good card retailers.
Worried about the cost? Read the truth about How Royal Mail's price increases affect your card sending costs here.
